Molson Coors Beverage Company
Press Release

“Holiday Lites” Returns to Brighten the Miller Valley

Drive-through format provides a safe, socially distanced way to enjoy the holiday tradition

By - Nov 19th, 2020 10:28 am

MILWAUKEE (November 19, 2020) – Holiday Lites is back in the Miller Valley for 2020. Throughout December, the Milwaukee Brewery will offer a drive-through Holiday Lites display that will allow visitors to enjoy this annual tradition while remaining socially distanced.

“Holiday Lites has become a tradition that has brought cheer to families throughout Milwaukee and Wisconsin, and we’re thrilled to continue it in 2020,” said Kindra Loferski, manager of guest relations at the Milwaukee Brewery. “While we are unable to gather in person, we still found a way bring some holiday cheer to our neighbors in a year when it’s especially needed.”

The Holiday Lites show will run every night from Wednesday, December 2, through Sunday, December 27, from 6-10 p.m. Due to COVID restrictions, there will be no tours or tastings this year.

Those attending can drive on either side of State Street in front of the Plank Road Brewery House, next to the Miller Inn.  Visitors will be asked to follow the directions provided and remain in their cars for social distancing purposes.

MillerCoors is partnering with Clearwing Productions on the Holiday Lites show. More information about the shows can be found by visiting www.millercoors.com or by calling 414-931-BEER (2337) locally or 800-944-LITE.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

Mentioned in This Press Release

Buildings:
Neighborhoods:

Recent Press Releases by Molson Coors Beverage Company

Molson Coors Donates $1.5 Million to Increase Economic Opportunity and Pathways to Employment in Hometown Communities

Company strengthens long-term commitment to diverse communities with $150,000 investment in Milwaukee

“Holiday Lites” Returns to Brighten the Miller Valley

Drive-through format provides a safe, socially distanced way to enjoy the holiday tradition

Miller Lite and MCTS Offer Free Rides Ahead of St. Patrick’s Day

Miller Lite Free rides will be available on all MCTS bus routes Saturday, March 16, from 6 p.m. until the end of regular service.

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us