Graham Kilmer
Plats and Parcels

Park East Land Back on the Market

Plus: Milwaukee Athletic Club redevelopment advances, Oriental Theatre project hits next phase.

By - Apr 29th, 2019 07:51 am
Block 22 in the Park East. Photo by Jeramey Jannene.

Block 22 in the Park East. Photo by Jeramey Jannene.

Milwaukee County announced Tuesday that it is again accepting submissions for a 2.2-acre parcel in the Park East corridor.

The vacant lot, known as Block 22, was planned for development by Wangard Partners, but the firm dropped those plans last summer and let its purchase option expire.

Measuring 99,650 square feet, the lot is bordered by N. Milwaukee St., N. Water St., N. Broadway and E. Ogden Ave.

Milwaukee County Executive Chris Abele said “the sale of Block 22 will be the capstone of development on a once desolate area of Milwaukee” in a press release.

Block 22 is part of land that was covered for decades by the Park East Freeway spur. The elevated highway was demolished in 2003 and the land beneath was opened up for development. The lots west of the Milwaukee River were sold to the Milwaukee Bucks in 2016 for auxiliary development surrounding Fiserv Forum. Lots east of the river have been sold individually.

Bids will be reviewed quarterly starting August 5th.

Milwaukee Athletic Club Sells

The Milwaukee Athletic Club building has sold. J. Jeffers & Co., Interstate Development Partners and Sage Hospitality Group are redeveloping the building at 758 N. Broadway. A new hotel will serve as the anchor.

In addition to replacing the club’s small hotel, the $70 million plan includes a new restaurant, new fitness and social areas, co-working space, renovated basketball court and swimming pool.

“This building is a one-of-a-kind historic design, which along with the Milwaukee Athletic Club’s iconic history, provides a compelling and exciting challenge to blend history and ageless design with modern amenities, welcoming environments and conveniences. We are very excited to get the work underway and move the project forward,” said Joshua Jeffers.

Colorado-based Sage Hospitality has been involved in a number of similar projects including the addition of the Crawford Hotel to Denver Union Station and the development of Oxford Hotel in Denver.

For more on the Milwaukee Athletic Club, see our recent column on the building’s value.

Milwaukee Films Starts Second Phase of Oriental Redevelopment

Milwaukee Film, which signed a 31-year lease for the Oriental Theatre in 2017, is starting the second phase of the redevelopment of the historic east side theater.

The second phase will include replacing the concession stand, upgrading the sound system in the main theater, a new assisted listening device system, replacing the seats in one of the three theaters and a new emergency system, the non-profit announced in a press release.

All this work is scheduled to be done before the Milwaukee Film Festival this fall. A third phase is planned for 2020.

The organization completed a $10 million fundraising campaign in February. It completed the first phase of its planned improvements in 2018.

Vacant 11-story Tosa Office Building Becoming Hotel

A Marriott Renaissance Hotel, the first in Wisconsin, is being built in the shell of a former office building, and just in time for the Democratic National Convention.

HKS Holdings and Concord Hospitality Enterprises Co. will redevelop the 11-story building at 2300 N. Mayfair Rd. into a 196-room hotel, Tom Daykin reported for the Milwaukee Journal Sentinel. The $33.2 million project is scheduled to open it in June 2020.

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One thought on “Plats and Parcels: Park East Land Back on the Market”

  1. Barbara Richards says:

    Time to consider what a livable city means. A conversation has been happening for the past two years about what will make this downtown of ours livable and viable. The historical precedent is that each decade this downtown plan has been revised. It’s time to celebrate the success of the redevelopment of the Park East Corridor! It’s time to consider what would be a living capstone of this area. It’s time to reconsider the current downtown plan. Join the conversation on Facebook at Friends of Milwaukee’s Downtown Forest.

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