MMAC Plays Hardball on Bucks Arena
A misleading poll, pressure on legislators and more misinformation are all used to sell the NBA arena.
It’s no secret the Metropolitan Milwaukee Association of Commerce favors the proposed subsidy to create a new NBA arena. The group’s president Tim Sheehy estimates that “80 to 90 percent” of the MMAC’s 75 board members favor the subsidy.
But it’s no easy task convincing legislators to support a project that’s opposed by 79 percent of state voters, as a recent Marquette Law School poll found. So the MMAC commissioned its own poll, in which the pollster, before asking the respondents their opinion, helpfully explained that if the arena wasn’t built, the state would lose more than $700 million in tax revenue from players in the next 30 years and would be forced to pay $100 million to repair the BMO Harris Bradley Center. Showing some restraint, the pollster did not predict a plague of locusts if we lost the Bucks.
Rich Kirchen of the Business Journal did a story in which polling experts with UW-Milwaukee and St. Norbert’s condemned this sort of polling. But it’s worth noting that the MMAC was echoing a line also being used by Republican legislators, that the state will be on the hook for $100 million in repairs to the Bradley Center, as Urban Milwaukee contributor Steven Walters has reported.
And if the Bradley Center does need any repairs, that is because of a deliberate policy by its board members to neglect maintenance while funneling every dollar possible to the team. (The Bucks, after all, have been pushing to replace the Bradley Center since 1999.) The board managed to convince Gov. Jim Doyle to approve a $5 million state payment for the Bradley Center in 2009 but spent most of it on a new scoreboard for the arena the Bucks wanted. As the Bradley Center board minutes of January 28, 2010 note, the board allocated $4.2 million for a new scoreboard “to put the Center into the mainstream when compared to other NBA arenas.”
The year before that, minutes show the board borrowed $1.1 million from the Bradley Center’s plant fund for maintenance to be used to meet a revenue payment due to the Bucks. And back in 2008, the Bradley Center added a ticket fee, which raises $1.45 million annually and in theory is for maintenance, but also helps the Bradley Center afford the exorbitant payments going to the Milwaukee Bucks.
The Bucks pay not a dollar in rent for using the Bradley Center, while getting 27.5 percent of all concession sales and 13.75 percent of food and beverage sales in the arena suites, as well as 30 percent of merchandise sale, 19 percent of net suite revenue and a suite revenue share of $2.1 million annually.
Other tenants, like the Marquette Golden Eagles and Milwaukee Admirals, have had their rent payments adjusted upward over the years to help finance all this revenue getting funneled to the Bucks. Meanwhile the board was also spending money that could have gone for maintenance to buy up land around the Bradley Center to pave the way for the Bucks to expand its operations.
So if the Bucks left town and the Bradley Center was left to survive without them, it would no longer be funneling millions every year to the team. The center would have 41 more dates open to sell to concerts and other events. It would have the annual ticket surcharge money, the extra rent payments from MU and the Admirals, and money it could raise by selling the prime downtown land it owns — all of which could be spent on maintenance. And if all that fell short, there’s not a chance in hell the state would offer any subsidies; that would be a problem for Milwaukee and Marquette.
Besides the poll it commissioned, the MMAC has pushed its members to lobby legislators. State Rep. Jonathan Brostoff, whose Milwaukee district includes a chunk of Downtown, says he got deluged with emails, from 130 or more business people associated with the MMAC, urging him to support a state bailout of the Bucks. “Obviously, they (the MMAC) have a lot of influence in this town,” he notes. But there is zero chance he will vote for it, Brostoff notes, because it’s contained in the state budget that he considers a “horror show.” Odds are, few if any Democrats will vote for the budget.
That doesn’t mean there isn’t a potential risk for Democrats. A Sunday story by Milwaukee Journal Sentinel reporter Don Walker showed what happened in Kansas City when the city guaranteed bonds used to finance an arena and entertainment district, but the projected tax revenue to repay the bonds fell way short.
What’s interesting about the situation is that Kansas City’s downtown entertainment district is centered around an arena and has a plaza connected to restaurants and bars that looks something like what the Bucks have proposed. Walker reports that the debt service on the bonds is $20 million annually but the district is generating less than $5 million in tax revenue, leaving taxpayers a $15 million annual subsidy. The problem occurred, Walker suggests, because a “consultant’s report” overstated the potential revenue to be gained.
But there is much more to the story than Walker reported. The district’s developer, Cordish Companies, got public subsidies, including tax abatements, for two major apartment complexes it built in the district. The second development received a 25-year, 100 percent tax abatement. This was even better than “the standard tax abatement for residential projects” for blighted property, which the Kansas City Star reports is “100 percent for 10 years and 50 percent for the next 15 years.” All those tax abatements (this part of downtown was considered blighted before this development occurred) might help explain why the district isn’t collecting enough revenue to retire those bonds.
No, the city won’t be issuing bonds for the Bucks arena. But as I’ve previously written, everything the Bucks owners have proposed to build in its much ballyhooed downtown sports and entertainment district is eligible for a property tax exemption. This means a huge loss of tax dollars for the city and county, and leaves bars and restaurants outside the district that are taxed competing with district businesses that don’t pay taxes. Indeed, all other businesses and residents in the city will have to pay more in taxes to provide the city services (police, fire, sanitation, roads, snow plowing, etc.) for the district. Tax exemptions, as Kansas City has learned to its rue, are not free.
Update 5:50 p.m. May 6: Sheehy takes issue with this column here:
More about the New Bucks Arena
- Murphy’s Law: Taxpayers Make Bucks, Brewers Rich - Bruce Murphy - Apr 16th, 2019
- Eyes on Milwaukee: Bucks Unveil Master Plan for Park East - Jeramey Jannene - Mar 15th, 2019
- Eyes on Milwaukee: Bucks Plan Massive Arena Signs - Jeramey Jannene - Feb 12th, 2019
- Eyes on Milwaukee: Bucks’ New Bar Is “The MECCA” - Jeramey Jannene - Feb 7th, 2019
- Eyes on Milwaukee: Bucks Planning Sports Bar for Live Block - Jeramey Jannene - Jan 24th, 2019
- Eyes on Milwaukee: Inside Good City Brewing’s New Taproom - Jeramey Jannene - Jan 23rd, 2019
- Good City Brewing Opens At Fiserv Forum - Jennifer Rick - Jan 22nd, 2019
- Eyes on Milwaukee: Watch the Bradley Center Demolition From the Inside - Jeramey Jannene - Jan 16th, 2019
- Eyes on Milwaukee: Watch the Bradley Center Roof Drop - Jeramey Jannene - Jan 13th, 2019
- Eyes on Milwaukee: Bradley Center To Go Boom - Jeramey Jannene - Jan 3rd, 2019
- Fiserv Forum Adds Drink Wisconsinbly - Jennifer Rick - Dec 8th, 2018
- Friday Photos: Arena Apartments Rising - Jeramey Jannene - Nov 23rd, 2018
- Eyes on Milwaukee: Bulls Put Fiserv Forum To The Test - Jeramey Jannene - Oct 4th, 2018
- Eyes on Milwaukee: Bucks Honor Herb Kohl at Arena Opening - Jeramey Jannene - Aug 26th, 2018
- Eyes on Milwaukee: Bucks Open Fiserv Forum - Jeramey Jannene - Aug 26th, 2018
- Governor Walker Celebrates Grand Opening of the Fiserv Forum - Gov. Scott Walker - Aug 26th, 2018
- Walker Reconsiders Fiserv Subsidy? - Chuck Quirmbach - Aug 3rd, 2018
- Wisconsin Center District Announces Substantial Completion of Fiserv Forum - Wisconsin Center District - Jul 31st, 2018
- Eyes on Milwaukee: Bucks Will Play in Fiserv Forum - Jeramey Jannene - Jul 26th, 2018
- Eyes on Milwaukee: Bucks Plan German-Style Holiday Market - Jeramey Jannene - Jul 16th, 2018
- Eyes on Milwaukee: Bucks Show Off Nearly Finished Arena - Jeramey Jannene - Jun 28th, 2018
- Eyes on Milwaukee: Bucks Unveil Monumental Sign - Jeramey Jannene - Jun 14th, 2018
- Eyes on Milwaukee: Bucks Arena Getting Custom-Painted Fire Hydrants - Jeramey Jannene - Jun 6th, 2018
- Wisconsin Entertainment and Sports Center to Launch Sustainability Program - Wisconsin Entertainment and Sports Center - Jun 5th, 2018
- Eyes on Milwaukee: Bucks Still Won’t Play in Fiserv Arena - Jeramey Jannene - May 31st, 2018
- Eyes on Milwaukee: Good City Brewing Tapped for Bucks’ Live Block - Jeramey Jannene - May 31st, 2018
- Eyes on Milwaukee: Bucks Beat Hiring Goals on Arena - Jeramey Jannene - May 23rd, 2018
- Eyes on Milwaukee: Is Bucks Live Block Good Urbanism? - Jeramey Jannene - May 22nd, 2018
- Eyes on Milwaukee: Bucks Arena 95% Complete; See Inside - Jeramey Jannene - May 18th, 2018
- Eyes on Milwaukee: Bucks Unveil Old World Third St. Bar - Jeramey Jannene - May 8th, 2018
- Eyes on Milwaukee: Bucks Won’t Play in Fiserv Arena - Jeramey Jannene - Apr 27th, 2018
- Eyes on Milwaukee: Bucks Live Block Eliminates Performance Space - Jeramey Jannene - Dec 12th, 2017
- Eyes on Milwaukee: City Panel Okays Live Block Shrinkage - Jeramey Jannene - Dec 4th, 2017
- Eyes on Milwaukee: Bucks’ Live Block Connector Approved - Jeramey Jannene - Nov 21st, 2017
- Eyes on Milwaukee: Bucks Arena 68% Complete - Jeramey Jannene - Nov 21st, 2017
- Bucks’ Health Clinic Will Soon Open - Graham Kilmer - Nov 9th, 2017
- Eyes on Milwaukee: Bucks Unveil Arena Parking Garage - Jeramey Jannene - Oct 31st, 2017
- Eyes on Milwaukee: Bucks Arena On Budget, On Schedule - Jeramey Jannene - Oct 5th, 2017
- Friday Photos: Live Block Work Starts in Deer District - Jeramey Jannene - Sep 22nd, 2017
- Eyes on Milwaukee: Bucks Top Off New Arena - Jeramey Jannene - Aug 24th, 2017
- Photo Gallery: Touring The New Bucks Arena - Graham Kilmer - Aug 1st, 2017
- Eyes on Milwaukee: Inside New Bucks Arena - Jeramey Jannene - Jul 6th, 2017
- Friday Photos: The Deer District Rises - Jeramey Jannene - May 12th, 2017
- Eyes on Milwaukee: Council Approves Arena, Hammes Design Changes - Jeramey Jannene - Mar 1st, 2017
- Eyes on Milwaukee: Committee Okays Two Downtown Designs - Jeramey Jannene - Feb 22nd, 2017
- Eyes on Milwaukee: Bucks Unveil New Signs for Arena - Jeramey Jannene - Feb 14th, 2017
- Friday Photos: Arena Rises from Frozen Tundra - Jeramey Jannene - Dec 16th, 2016
- Eyes on Milwaukee: Bucks Live Block is a Slam Dunk - Jeramey Jannene - Dec 5th, 2016
- Friday Photos: New Bucks Arena From Above - Jeramey Jannene - Oct 7th, 2016
- Eyes on Milwaukee: Council Okays Streetcar to Bucks Arena - Jeramey Jannene - Jul 6th, 2016
- Friday Photos: Bucks Arena Work Prep - Jeramey Jannene - May 27th, 2016
- Eyes on Milwaukee: Bucks Arena Design Approved - Jeramey Jannene - May 17th, 2016
- Eyes on Milwaukee: How Urban is Bucks New Arena? - Jeramey Jannene - Mar 18th, 2016
- Eyes on Milwaukee: New Bucks Arena Approved - Jeramey Jannene - Sep 22nd, 2015
- Murphy’s Law: Is Abele Dumping the Marcus Center? - Bruce Murphy - Jul 28th, 2015
- Eyes on Milwaukee: Bucks Arena Winners and Losers - Jeramey Jannene - Jul 17th, 2015
- Murphy’s Law: How Abele Bailed Out Walker - Bruce Murphy - Jun 11th, 2015
- Murphy’s Law: Abele Plan for Bucks Arena Won’t Work - Bruce Murphy - Jun 4th, 2015
- Back in the News: Bucks Bailout Gets Even Bigger - Bruce Murphy - Jun 1st, 2015
- Murphy’s Law: Arena Plan is Massive Tax Shift to Milwaukee - Bruce Murphy - May 29th, 2015
- Murphy’s Law: MMAC Plays Hardball on Bucks Arena - Bruce Murphy - May 5th, 2015
- Murphy’s Law: State Bucks Arena Plan Fleeces Milwaukee - Bruce Murphy - Apr 23rd, 2015
- Murphy’s Law: The Secret Tax Subsidy Society - Bruce Murphy - Apr 14th, 2015
- Murphy’s Law: Should City/County Donate More to NBA Arena? - Bruce Murphy - Mar 24th, 2015
- Murphy’s Law: Bucks Owners Must Build Without Subsidy - Bruce Murphy - Mar 10th, 2015
- Murphy’s Law: How Could Walker Refuse Incredible Deal? - Bruce Murphy - Feb 12th, 2015
- Murphy’s Law: Foundation Helps Herb Kohl Get $20 Million Windfall - Bruce Murphy - Dec 18th, 2014
- Murphy’s Law: How Will NBA Arena Benefit the City? - Bruce Murphy - Dec 2nd, 2014
- Murphy’s Law: Dispute Over Bucks Arena Goes National - Bruce Murphy - Oct 23rd, 2014
- Murphy’s Law: 10 Reasons To Build Bucks Arena on Wisconsin Ave. - Bruce Murphy - Oct 8th, 2014
- Murphy’s Law: How UWM Deal Will Affect the Bucks - Bruce Murphy - Jul 3rd, 2014
- Murphy’s Law: Four Plans to Save the Bucks - Bruce Murphy - May 15th, 2014
- Murphy’s Law: 10 Key Issues in NBA Arena Debate - Bruce Murphy - Apr 24th, 2014
- Murphy’s Law: $1 Billion Needed for Milwaukee Facilities - Bruce Murphy - Dec 12th, 2013
- Murphy’s Law: New Moves to Bail Out the Bucks - Bruce Murphy - Oct 15th, 2013