von Briesen & Roper, s.c. commits $20,000 to HYFIN’s Black-Owned Small Business Initiative

MILWAUKEE (April 11, 2023) – Wisconsin-based law firm von Briesen & Roper, s.c. has committed $20,000 to support HYFIN’s Black-Owned Small Business Initiative, the station announced Tuesday.

“von Briesen is dedicated to supporting programs that make big impacts on local nonprofits and organizations in our communities,” said Susan Lovern, President and CEO of von Briesen & Roper, s.c. “We do that through sponsorships and we do that through pro bono efforts. We felt that this opportunity was a perfect blending of two of our core missions and are excited to hear from new underwriters on HYFIN.”

Because of the support from von Briesen, Radio Milwaukee is now able to offer on-air live reads on HYFIN at a reduced spot rate for any Black-owned business with 25 or less employees.

“This sponsorable initiative is designed to help support small businesses and entrepreneurs in the Black community,” said Kris deFelice, Radio Milwaukee’s director of underwriting & partnership. “We are thrilled to have a partner like von Briesen to help underwrite the cost of this program offering for the community.”

In order to fully fund this initiative, Radio Milwaukee is seeking additional corporate or philanthropic monetary support. Interested entities should contact deFelice at kris@radiomilwaukee.org.

Small businesses interested in reaching an engaged public media audience at reduced rates should contact underwriting@radiomilwaukee.org for program requirements and package details.

HYFIN, NPR’s Black-led digital music and media movement, launched on Juneteenth Day 2022. The urban alternative channel from Radio Milwaukee can be heard online at hyfin.org, on-air at 88.9FM-HD2 and through the HYFIN mobile apps on Android or Apple devices.

For more information or interview requests, please contact Sarah Lahr at sarahm@radiomilwaukee.org or 815-260-7218.

About Radio Milwaukee
Radio Milwaukee (WYMS-88.9FM) has been a positive force for Milwaukee on air, online and in the community since its 2007 launch. Through its creative programming and content, non-commercial Radio Milwaukee utilizes a multimedia platform for creating a better, more inclusive and engaged community. 88Nine broadcasts and streams a unique blend of musical styles, including at least one song by a Milwaukee artist each hour, and short Uniquely Milwaukee stories that foster engagement and positive change. On 88.9FM-HD2 and hyfin.org, the station operates an Urban Alternative channel, HYFIN, that focuses on connecting with young, diverse audiences through the full spectrum of Black music. The organization runs a 24/7 all-Milwaukee music channel at 414Music.fm online and 88.9FM-HD3 on-air. The award-winning station receives the great majority of its financial support from its 6,000 contributing members, more than 150 underwriters and 25 foundations. Learn more about Radio Milwaukee and stream the station at RadioMilwaukee.org or via the Radio Milwaukee mobile app.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.