Visit Milwaukee and TEAM LAMMI Announce Partnership on 2025 Activations and Campaigns

MILWAUKEE (December 3, 2024) – Visit Milwaukee and TEAM LAMMI are proud to announce an exciting new partnership, which includes the launch of “Milwaukee Made,” a television show celebrating the stories, culture, and spirit that make Milwaukee one of Conde Nast Traveler’s Best Big Cities in the United States. This series builds on the success of Visit Milwaukee’s video series of the same name and continues the momentum of “Good Things Brewing,” the Emmy-nominated television program currently on hiatus.

Set to air in roughly a dozen Midwest television markets in late spring, “Milwaukee Made” will introduce audiences to Milwaukee’s unparalleled offerings. In a totally new format, each episode of the show will highlight something only found in Milwaukee. The first three episodes will explore the city’s vibrant basketball culture, its dynamic beverage scene that establishes Milwaukee as the original Brew City, and its unique live entertainment and performing arts landscape, bolstered by historic venues lovingly preserved over time.

Filmed and edited by Kingdom Filmworks, “Milwaukee Made” is hosted by David Caruso, Milwaukee’s preeminent event planner, who brings his passion for the city to each episode. He is also the host of “Good Things Brewing.” The show’s executive producer is Mark Kass, who served as editor of the Milwaukee Business Journal for 20 years before joining TEAM LAMMI earlier this year.

Through compelling storytelling and in-depth features, the show will highlight the people, businesses, and experiences that make Milwaukee truly one of a kind. The show will also have extensive digital and social offerings, with additional features and longer-form interviews with many of the guests to provide additional stories that show off some of the best of what Milwaukee has to offer.

“We’re thrilled to partner with TEAM LAMMI to bring ‘Milwaukee Made’ to viewers across the Midwest,” said Peggy Williams-Smith, President and CEO of Visit Milwaukee. “This show provides a platform to celebrate Milwaukee’s incredible culture, history, and innovation, showcasing what makes our city so special. We’re eager to collaborate with TEAM LAMMI in promoting Milwaukee as a must-visit destination and based on the success of ‘Good Things Brewing,’ we are confident this show will drive increased awareness of and visitation to Milwaukee in key markets.”

Visit Milwaukee and TEAM LAMMI are also working together to promote Milwaukee in conjunction with the April 2025 NFL Draft, which will be hosted in nearby Green Bay, and Visit Milwaukee is a proud sponsor of TEAM LAMMI’s “Inside the Huddle” television program and the recently updated Wisconsin Athletic Hall of Fame. All of these sports-related initiatives are aimed at capitalizing on the spotlight and tourism generated by the numerous major sporting events taking place in Milwaukee and Wisconsin in 2025, and each positions Milwaukee as an essential destination for sports fans, travelers, and businesses.

“Milwaukee is a city rich in stories, culture, and opportunity,” said Brian Lammi, founder and CEO of Team Lammi. “With ‘Milwaukee Made’ and our work on the 2025 NFL Draft, we’re proud to shine a spotlight on everything that makes this city an incredible destination. We welcome Milwaukee-area businesses and others who love our city to join us as sponsors and supporters in celebrating Milwaukee through this unique program and our larger promotional efforts.”

Some of the guests featured in the first three episodes of “Milwaukee Made” and online include:

• Gaulien “Gee” Smith, founder and owner of Gee’s Clippers;
• Milwaukee Bucks president Peter Feigin;
• Susan Varela, executive director of the Skylight Music Theater;
• Annette Jackson, one of the Milwaukee Bucks’ Grand Dancers;
• Nimesh Ruparel, store director for ANTETOKOUNBROS;
• Ashley Jordan, director of arts & cultural programming for Black Arts MKE;
• Ryan Castelaz, founder of Discourse Coffee;
• Russ Klisch, owner of Lakefront Brewery;
• Sharad Chadha, CEO of Sprecher Brewery

Visit Milwaukee and Team Lammi invite businesses and organizations to join as sponsors of “Milwaukee Made.” Sponsorship offers a powerful platform to connect with audiences across the Midwest and align with Milwaukee’s vibrant identity. Please contact Mark Kass, senior vice president at TEAM LAMMI, at mkass@team-lammi.com for sponsorship inquiries and additional details.

Stay tuned for air dates as “Milwaukee Made” prepares to debut, offering an authentic and dynamic look at the best of Milwaukee. Get a feel for “Milwaukee Made” by watching the current, short-form video series here.

About Visit Milwaukee
Visit Milwaukee creates economic impact and supports a stronger, more inclusive community by promoting the Greater Milwaukee area as a premier tourism destination. Strengthened by Visit Milwaukee’s dynamic convention and leisure marketing initiatives, tourism to Milwaukee contributes $6.388 billion to the local economy, supporting nearly 44,000 hospitality employees. Visit Milwaukee has over 1,000 members, including hotels/motels, restaurants, attractions, services, and area businesses. The Wisconsin Center District, with its recently completed $456 million Baird Center expansion, the city of Wauwatosa, and Potawatomi Casino | Hotel are strategic partners with Visit Milwaukee, providing funding support for conventions and tourism programs. For more information call (800) 554-1448 or visit visitmilwaukee.org.

About TEAM LAMMI
TEAM LAMMI is a full-service sports marketing and entertainment agency. For the past 24 years, it has built a powerful brand, specializing in Talent, Events, Advertising and Media. Its team of industry experts help elevate clients on and off the field. The firm represents several current and former professional athletes, including Green Bay Packers legends Donald Driver, Jordy Nelson and Mason Crosby, along with Olympics star Bonnie Blair. It has produced the highly rated “Inside the Huddle” television show with a focus on Green Bay football for more than two decades, along with “Wisconsin Huddle” and its newest show, “Kansas City Huddle.” TEAM LAMMI also handled the marketing and event planning earlier this fall for “Just A Bit Outside: The story of the 1982 Milwaukee Brewers.” For more information, contact Brian Lammi at blammi@teamlammi.com or visit https://www.team-lammi.com.

About David Caruso
In his 22-year career as an event planner, designer, speaker, media personality, curator and consultant, David Caruso creates spaces and experiences that foster joy and connection.  As a native Milwaukeean, he decided to bring his keen eye and talent to his hometown, and by doing so, he raised the bar for events and experiences in his city and beyond. A sought-after speaker on the national stage, David presents on the topics of weddings, style, business, branding, and design.  He is continually invited for speaking appearances all over the country and has presented internationally in Riviera Maya, Mexico and Santa Domingo, Dominican Republic. He has received awards, accolades and opportunities both regionally and nationally for his work, most notably for making a positive impact in his community, his talent in event planning, and for his smart style.  A turning point in his career was when he won the ultimate industry accolade, Event Planner of the Year by National Association for Catering and Events (NACE). For more information, contact David Caruso at david@eventsbydc.com or visit www.eventsbydc.com.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.