The Hop
Press Release

Thanks A Million, Hop Riders!

The streetcar to celebrate its 1,000,000th rider this week by handing out $1,000,000 worth of discounts to businesses along the route

By - Feb 19th, 2020 02:19 pm
The Mackie Building and Huron Building with a passing streetcar. Photo by Jeramey Jannene.

The Mackie Building and Huron Building with a passing streetcar. Photo by Jeramey Jannene.

Milwaukee – The Hop, presented by Potawatomi Hotel & Casino, will eclipse a major milestone this week when the streetcar welcomes it’s 1,000,000th rider on board. To celebrate, The Hop has partnered with a variety of downtown businesses on or near the route to produce a run of “Thanks A Million” coupon books, which collectively contain over $1,000,000 worth of deals. The free coupon books will be distributed to Hop riders beginning this Friday when the milestone is projected to be reached and will continue while supplies last.

“It’s incredible that we reached this historic milestone in such a short period of time, and a true testament to how Milwaukee residents and visitors have quickly embraced the streetcar as a viable and valuable transit option creating a more connected city,” Milwaukee Mayor Tom Barrett said. “These coupon books are our way of saying ‘thank you!’ to the riders who have made the system so successful and a great way for us to strengthen our partnerships with many of the great businesses along the route that contribute to the vibrancy of our city.”

After launching passenger service on Nov. 2, 2018 with a projected daily ridership of around 1,800, The Hop welcomed 802,541 riders during the first year of service (2,205 rides per day). Heading into February, the total stood at 967,257. The system is projected to welcome its 1,000,000th rider on Friday, Feb. 21.

Beginning at noon on Friday, Public Service Ambassadors from Milwaukee Downtown BID #21 will be on the streetcars during peak times to distribute the free “Thanks A Million” coupon books. There will be 5,000 books available, each containing over $200 in value at participating downtown businesses.

Hop partners supporting the “Thanks A Million” coupon book include:

Brew City Brand
Eleven Pilates Studio
Geromove Physical Therapy
Grohmann Museum
My Office
Oak & Shield Gaming Pub
Planet Bead
Powers Jewelry
The Spice House
Ticket King
Urban Milwaukee: The Store
The Wicked Hop

For more information on The Hop, visit

More about the Milwaukee Streetcar

For more project details, including the project timeline, financing, route and possible extensions, see our extensive past coverage.

Read more about Milwaukee Streetcar here

Mentioned in This Press Release


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