Press Release

PrideFest Plus One campaign honors Diverse & Resilient

Give Plus One to support local LGBTQ health and wellness

By - Apr 6th, 2018 09:42 am

Milwaukee, WI –  Milwaukee Pride, Inc. has announced Diverse & Resilient as the 2018 beneficiary of the PrideFest Plus One campaign.

Founded in 1995, Diverse & Resilient strives to address and overcome the health disparities experienced by Wisconsin’s LGBTQ people. The organization offers a wide variety of support, advocacy and capability-building programs in six priority areas: acceptance, cultivating leaders, mental health, sexual health, partner & community violence, and substance use.

Diverse and Resilient is thrilled to be this year’s Plus One campaign charity,” said Gerry Coon, president and CEO of Diverse & Resilient. “We believe that LGBTQ people are beautiful, loved and worthy just as we are, and we support public policy that recognizes LGBTQ people as deserving of equality and respect.”

“We are on the front lines teaching young people about sexual health, safe dating, and the risks of substance misuse. We are also on the front lines providing HIV and STI prevention, testing and treatment for sexually active LGBTQ people. Your support allows us to continue our work in Milwaukee and statewide reducing the health disparities that disproportionality impact LGBTQ people.”

“With every Plus One dollar you donate, you are supporting a healthier LGBTQ community in Wisconsin.”

In 2017, Diverse & Resilient achieved several milestone projects, including:

  • Collaboration with ARCW to open a PrEP clinic for HIV prevention
  • Collaboration with Holton Street Clinic to provide STI treatment services
  • Established Room To Be Safe, a statewide resource line for LGBTQ survivors of violence
  • Trained domestic abuse shelters on the specific needs of LGBTQ clients
  • Initiated transgender community meetings to better serve critical needs

“Access to high-quality, culturally competent healthcare has long been an obstacle for LGBTQ people,” said Michail Takach, Milwaukee Pride vice president of communications. “This disparity leaves some members of our community  underserved, underrepresented and at risk. With ‘freedom to discriminate’ political rhetoric creeping into national healthcare, the LGBTQ community needs a champion.”
“We believe Diverse & Resilient is that champion for Milwaukee and Wisconsin.”

About PrideFest Plus One 
The PrideFest Plus One campaign invites festival guests to add $1 (or any dollar amount) to their ticket purchase — during online advance sales or at the box office — to support a critical LGBTQ community cause. For maximum community impact, Milwaukee Pride, Inc. and/or corporate sponsors match all dollars raised by the festival.

Since the program’s inception in 2014, the Plus One campaign has raised over $36,000 to support causes including marriage equality (ACLU of Wisconsin,) LGBTQ youth homelessness (Pathfinders,) survivors of sexual violence (The Healing Center) and inclusive policy protections and programs for Wisconsin’s LGBTQ students (GSAFE.)

Milwaukee Pride, Inc. seeks a corporate sponsor or employee resource group to match this year’s Plus One Campaign proceeds. All donation matching is fully tax-deductible.  Is your company ready to take a stand for local LGBTQ health and wellness?  Contact us at 

PrideFest Milwaukee June 7-10

PrideFest Milwaukee June 7-10

About Milwaukee Pride

The mission of Milwaukee Pride, Inc., is:

  • to educate both the general community and the Lesbian, Gay, Bisexual, Transgender & Queer (LGBTQ) communities about needs, issues and various aspects of the LGBTQ culture;
  • to provide a forum to celebrate the history and accomplishments of LGBTq people;
  • to create an environment for networking and outreach for services and community opportunities for LGBTQ people and their families and friends; and
  • any other activities exclusively for charitable, educational, and research purposes, including, for such purposes, the making of distributions to organizations that qualify as exempt organizations under section 501(c)3 of the Internal Revenue Code, or the corresponding section of any future federal tax code.

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