Fairbanks Morse Defense Promotes Crystal Brent to Chief Marketing Officer
Crystal Brent. Photo courtesy of Fairbanks Morse Defense.
Fairbanks Morse Defense (FMD), a portfolio company of Arcline Investment Management, is pleased to announce that Crystal Brent has been promoted to the position of Chief Marketing Officer. At FMD, Brent oversees all marketing and branding strategies and initiatives to ensure a smooth integration of new products and services as the company grows into a top-tier defense contractor.
Brent joined FMD as Vice President of Marketing in the fall of 2021 as the company was transforming into a single-source solutions provider and rapidly expanding. Within a short time, she swiftly consolidated FMD’s messaging platform and elevated its brand image, which was essential to repositioning FMD to reflect its position as a turnkey defense contractor. As the company expanded, she ensured the successful alignment of brand messages and positioning across FMD and its growing family of brands.
“Crystal joined FMD and immediately started implementing a brand image that defines us as a defense contractor of the first rank,” said FMD CEO George Whittier. “We know her strategies are having an impact because when we’re out with our customers people know about our broader range of products and services. It’s clear that marketing is essential to FMD’s future growth, and Crystal’s well-deserved promotion reinforces our commitment to making it a priority.”
Prior to FMD, Brent served as Chief Marketing Officer for the Canadian operations of the hospital ship healthcare charity Mercy Ships. Prior to that, Crystal spent the bulk of her career at Rolls-Royce, where she served in various sales and marketing capacities in their aerospace, defense, and marine industries.
About Fairbanks Morse Defense
Fairbanks Morse Defense (FMD) is the leading provider of the highest value equipment for naval defense customers. For more than 100 years, FMD has been a principal supplier of reliable power systems, parts, and aftermarket services to the U.S. Navy, U.S. Coast Guard, Military Sealift Command, and the Canadian Coast Guard. Through its six strategically located service centers and a robust aftermarket team, FMD is able to provide round-the-clock field service and parts support. Additionally, its suite of full lifecycle solutions extends asset life and enables it to run more efficiently. With a growing portfolio of companies under the FMD brand, the company continues to integrate these mission-critical products and innovative service solutions to power marine defense. FMD, a portfolio company of Arcline Investment Management, is based in Beloit, Wisconsin.
Learn more about FMD by visiting www.FairbanksMorseDefense.com.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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