Toro, Toro, Toro
Press Release

BelAir Cantina to Open First Madison Location This Summer

The restaurant will be just east of the Capitol Square at 111 Martin Luther King Jr. Blvd.

By - Feb 15th, 2017 12:33 pm
BelAir Cantina Madison. Rendering by Rinka Chung Architecture.

BelAir Cantina Madison. Rendering by Rinka Chung Architecture.

MADISON – BelAir Cantina, a Mexican-fusion restaurant famous for its tacos, tequila and fresh ingredients, announced today it will open its first Madison location this summer. The restaurant will be just east of the Capitol Square at 111 Martin Luther King Jr. Blvd., in the space formerly occupied by Francesca’s al Lago.

BelAir Cantina has four locations in the Milwaukee area with a fifth restaurant opening in Brookfield this spring. BelAir is part of Toro, Toro, Toro, a restaurant group owned by Wisconsin natives Leslie Montemurro, Kristyn Eitel and Scott Johnson. Eitel is from the Madison area and Montemurro is a UW-Madison graduate.

“BelAir fans have been asking us to come to Madison for a very long time, and we’ve been looking for the right space for almost a year,” Montemurro said. “We have a lot of respect for Madison restauranteurs and their commitment to innovation and using the freshest ingredients in their menus. This approach is right in line with our way of doing things. We’re excited to introduce our concept to the market.”

“BelAir Cantina definitely has a California surf twist on traditional Mexican. While we have old school favorites like Carne Asada, Al Pastor and Barbacoa, we also mix in taco truck style specialties like Baja Tilapia and Korean Beef, with lots of our own unique combinations. There are plenty of options for vegetarians and all our salsas and ingredients are prepared fresh daily,” said Noe Zamora, Chef and Partner.

Plans for the new location include an area for outdoor seating, a fun and relaxed environment with a California-inspired décor and menu.

BelAir Cantina is committed to every community in which they operate and through a program called “Powered by Tacos,” makes a sizeable donation to a local charity as part of grand opening festivities, as well as proceeds from a specialty taco on every seasonal menu. Montemurro said the restaurant is looking forward to working with nonprofits in the Madison area.

About BelAir Cantina

BelAir Cantina, a Mexican-fusion restaurant, opened its first location on Milwaukee’s east side in 2010.  Popular for its inventive taco flavors and nearly 100 varieties of tequila, BelAir currently has four locations; two in Milwaukee, Wauwatosa, and Oak Creek and a fifth planned to open in Spring of 2017 at The Corners of Brookfield. The Madison location will be the restaurant’s sixth location.

Mentioned in This Press Release

Organizations: ,

Recent Press Releases by Toro, Toro, Toro

Toro, Toro, Toro

Creators of BelAir Cantina Bring New Casual Taco Restaurant to Shorewood

HIYA Taco liquor license approved, restaurant to open in early 2020

BelAir Cantina to Open First Madison Location Monday, August 28

This will be the sixth restaurant for BelAir Cantina.

BelAir Cantina – Brookfield Raises More Than $15,000 for Local Charity

During the grand opening event held the weekend of April 16 -18, BelAir Cantina served more than 2,500 guests.

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us