Photos
Content referencing George Schneider
Historic Protection Withdrawn For This Is It! Building
Why idea dropped for building with Wisconsin's oldest, recently closed gay bar.
Jun 10th, 2025 by Jeramey Jannene
Is ‘This Is It’ Building Worthy of Historic Designation?
One of nation's oldest gay bars closed in March. Nomination would save its facade.
May 7th, 2025 by Jeramey Jannene
Drag Shows Will Honor This is It
Plus: Ballpark eats, a new Korean restaurant and the return of MobCraft.
Mar 23rd, 2025 by Sophie Bolich
Historic Gay Bar This is It! Has Closed
A small shrine is beginning to form at site of former tavern on Wells Street.
Mar 10th, 2025 by Sophie Bolich
City’s Oldest Gay Bar Gives Thousands of Photos to State LGBTQ History Project
50 years of photos from This Is It date to when gay bars were part of forbidden culture.
Jun 18th, 2024 by Jenny Peek
LGBTQ Bar Holding Virtual Pride Festival
PrideFest is cancelled, but This Is It! will be streaming drag shows and DJ performances.
Jun 2nd, 2020 by Graham Kilmer
This Is It! Needs Your Help
Historic LGBT bar in Cathedral Square in danger of closing forever during COVID-19 shutdown.
Mar 17th, 2020 by Graham Kilmer
Two New Brunch Options Coming
Plus: New Good City Brewing opens and downtown bar This Is It! expands.
Jan 23rd, 2019 by Jennifer Rick
This is It! Bar Will Expand
City's oldest gay bar will take over some of space for Louise's restaurant, now closing.
Aug 20th, 2018 by Michael Horne
This Is It! Celebrates 50th Birthday
State's oldest LGBT+ bar celebrates a half century in business with weekend party.
Jul 31st, 2018 by Zach Komassa
This is It! Has Daily Discounts
City’s longest running gay bar has great drink specials seven days a week.
Jun 9th, 2016 by Joey Grihalva
This Is It, Our Oldest Gay Bar
Opened in 1968, across from Cathedral Square, the no-frills joint is the state's oldest continuously-operated gay bar.
Nov 14th, 2014 by Michael Horne
