Summerfest’s Lil Gig Offers Big Fun for its Younger Fans and their Families

MILWAUKEE (June 4, 2025) – Summerfest presented by American Family Insurance is excited to host the Lil Gig, a kid-friendly festival within Summerfest for its younger fans and their families. Taking place at the Northwestern Mutual Community Park, the Lil Gig is the ultimate festival experience for kids, with a family-friendly lineup of music, performers, and activities throughout the nine days of Summerfest.

Acts during the Lil Gig this year will feature local community and arts groups who will perform on the permanent stage at the Northwestern Mutual Community Park including:

• ComedySportz
• First Stage
• Jumpilicious Jump Rope
• Kid Boogie Down
• Mad Science
• Milwaukee Flyers
• Milwaukee Youth Symphony Orchestra Steel Drum Band, and more

Check out hands-on activities and festival fun during the Lil Gig from the following vendors:

• Dazzle Body – face painting
• Jimmy Flintstone – airbrush t-shirts and hats
• Shimmer & Shine Fairy Hair – hair sparkles
• Survive Alive House – interactive fire truck
• The Makers Den – 3D printed gifts and collectables
• WC Build a Buddy – build your own teddy bear and accessories

The Lil Gig takes place at the Northwestern Mutual Community Park, which offers inclusive and accessible play for children of all abilities, ages 2-12 years. The amenities at the Park include enhanced play equipment, permanent restrooms, sensory rooms, nursing mothers stations, and more.

During the first weekend of Summerfest on Friday, June 20, don’t miss Shorewest Children’s Fest Day with TMJ4 and 99.1 THE MIX. All patrons arriving between 12:00 – 3:00 p.m. will receive free admission. Children’s Fest Day attendees can enjoy various interactive activities, including the TMJ4 Weather Show and the Shorewest Map of Fun – a scavenger hunt throughout the grounds, with the opportunity to win prizes.

For more information visit Summerfest.com. Fans can also download the Official Summerfest App fueled by Pepsi for festival information.

About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest will take place over three weekends – June 19-21, June 26-28, July 3-5, 2025. For the latest information, visit Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.