Professional Bull Riders’ Premier Series Returns to Fiserv Forum for Fourth Consecutive Year on March 1-2, 2024

MILWAUKEE, Wis. (October 28, 2024) – For the fourth consecutive season, and fifth time in arena history, the PBR’s (Professional Bull Riders) premier Unleash The Beast will buck into Fiserv Forum for PBR Milwaukee on March 1-2. Tickets go on sale Friday, Nov. 4 at 10 a.m. CT at fiservforum.com.

For two nights only, more than 30 of the best bull riders in the world will go head-to-head against the sport’s rankest bovine athletes, showcasing the ultimate showdown of man vs. beast in one of the most exciting and unpredictable live sporting events to witness.

The upcoming PBR Milwaukee will be the 15^th event of the new individual season as riders vie for vital points in the race to be crowned the 2025 PBR World Champion.

The bull riding action for the PBR Milwaukee begins with Round 1 at 7:45 p.m. CT on Saturday, March 1, followed by Round 2 and the championship round at 1:45 p.m. CT on Sunday, March 2. All competing bull riders will get on one bull each in Rounds 1-2. Following Round 2 Sunday afternoon, the riders’ individual two-round scores will be totaled with the Top 12 advancing to the championship round for one more out and a chance at the event title.

Tickets for the two-day event go on sale Monday, November 4 at 10 a.m. CT, and start at $15, taxes and fees not included. Tickets can be purchased online at ticketmaster.com and PBR.com, or by calling PBR customer service at (800) 732-1727.

PBR Elite Seats are available for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets, available in three tiers, offer premium seats, personal on-site concierge at the PBR fan loyalty booth, and more. For more on elite seats, visit https://pbr.com/elite-seats-unleash-the-beast, or call (800) 732-1727

When PBR’s Unleash The Beast last travelled to Milwaukee in March 2024, Caden Bunch (Tahlequah, Oklahoma) parlayed a 2-for-3 showing into his second Unleash The Beast event win of the season. The win allowed Bunch to crack the Top 10 in the heated battle for the 2024 PBR World Championship.

As the season continued, Bunch qualified for his career-first PBR World Finals, finishing No. 14 in the 2024 PBR World Championship race.

Other past PBR Milwaukee Invitational event winners include Kaique Pacheco (2023 – Itatiba, Brazil), Joao Ricardo Vieira (2022 – Itatinga, Brazil) and Paulo Ferreira Lima (2016 – Bezerros, Brazil).

For more information about the PBR and to see the full 2025 PBR Unleash The Beast schedule, visit PBR.com.

About PBR (Professional Bull Riders): 

PBR is the world’s premier bull riding organization. More than 800 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, the organization launched PBR Teams—10 teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. PBR events are broadcast on CBS Television Network and Paramount+; Merit Street Media and Merit+; and in Spanish on TUDN. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, Instagram at Instagram.com/PBR and YouTube at YouTube.com/PBR.

 

About Fiserv Forum:

Fiserv Forum is a preeminent sports and entertainment arena in downtown Milwaukee that opened on Aug. 26, 2018. Designed by Populous, Eppstein Uhen Architects and HNTB, the venue offers incomparable sightlines, customer service, technology and amenities. Fiserv Forum includes 17,341 seats for basketball, 15,178 for hockey and up to 18,000 for concerts, with 34 luxury suites and three clubs. The world-class arena is home to the NBA’s Milwaukee Bucks and Marquette University’s men’s basketball team and was selected to host the 2020 Democratic National Convention and the 2024 Republican National Convention. Fiserv Forum hosts a diverse variety of year-round events, including major concerts, family shows and other sports and entertainment events. Fiserv Forum is the anchor of the surrounding 30-acre Deer District neighborhood, which is Milwaukee’s premier location for people to live, work and play. In 2021, Fiserv Forum was awarded LEED Gold Certification for sustainability performance. Founding Partners for Fiserv Forum include Fiserv, BMO, Froedtert & the Medical College of Wisconsin, Johnson Controls, Motorola, Potawatomi Hotel and Casino and Beechwood Sales and Service / Anheuser-Busch. For more information, please visit fiservforum.com

 

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.