The Couture Opens for Leasing, Redefining the Milwaukee Lakefront Lifestyle

The Couture Milwaukee – Pool Deck Rendering. Rendering courtesy of Barrett Lo Visionary Development.

MILWAUKEE — The first units are now available to lease at The Couture, the tallest residential building in Wisconsin that has transformed Milwaukee’s lakefront and offers 360-degree views of downtown and Lake Michigan. Move-in will begin in April 2024, and prospective residents are now able to tour completed and furnished model apartments.

Willow Bridge Property Company, property managers for Barrett Lo properties including the Moderne and Emerald Row, will manage the building and leasing process.

Prospective residents can search for availability and view floorplans via the 3D Unit Browsing feature, experience The Couture’s elegantly designed apartment options with virtual tours and inquire about in-person tours on the newly launched website: https://thecouturemke.com/. Apartments at The Couture range from 576 square foot one-bedroom units to 2,350 square foot three-bedroom units. All apartments feature designer finishes, including floor-to-ceiling windows, direct lake and/or city views and custom wood cabinetry to create an elevated, modern space.

“The Couture will mark Milwaukee as a premier destination for discerning individuals who value living a world-class lifestyle in our energetic and beautiful city,” said Rick Barrett, Founder of Barrett Lo. “We’re thrilled to welcome our soon-to-be residents to their new home.”

As prospective residents peruse the new website, they’ll find exterior renderings of The Couture’s striking silhouette and never-before-seen previews of world-class resident amenities, including the fitness center, clubhouse, lounge and outdoor terrace and swimming pool. Additional amenities include a 24-hour concierge, a business center, bike parking and storage, a dog park, underground heated parking and electric vehicle charging stations.

The Couture sits in a prime location between Milwaukee’s Downtown and Third Ward neighborhoods, just steps from the best art, entertainment and natural beauty in Milwaukee. We’re thrilled to begin leasing this one-of-a-kind building,” said Irini Boeder, Vice President of Marketing at Willow Bridge Property Company. “Our team at Willow Bridge has fallen in love with this exceptional building, and we’re confident prospective residents will too.”

The Couture will feature additional amenities available to both residents and the public, including three floors of retail space, a ground-floor eco-friendly public transit hub for Milwaukee’s streetcar, The Hop, and the Milwaukee County Bus Rapid Transit (BRT) line and a fourth-floor terrace park. The park is scheduled to open in Summer 2024 and additional details about retail tenants will be released as they become available.

The first residents will move into their units on floors four through 30 in April 2024, with move-in availability on higher levels, including the penthouse suites, to come in the summer.

About Barrett Lo Visionary Development
Barrett Lo Visionary Development is a national real estate investment and development company located in Milwaukee, with a focus on ultra-luxury mixed-use developments that transform the landscape of a city and bring vitality to communities. Boldness, confidence and vision are the cornerstones in Barrett Lo’s development of destinations – not just buildings. For more information on past, current and future projects, visit barrettlo.com.

About Willow Bridge Property Company
Founded in 1965 by Mack Pogue as Lincoln Property Company, Willow Bridge Property Company is one of the United States’ most respected full service residential property companies, operating a successful portfolio in 75 markets. Headquartered in Dallas, Texas, Willow Bridge proudly employs over 4,500 team members, has built over 200,000 apartments and manages 180,000 units for its clients. To learn more, visit willowbridgepc.com.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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