The Deer District Rises
New arena, parking garage and training facility reshape Park East.
A dizzying array of construction workers and heavy equipment are moving every which way in the once forlorn Park East corridor. The crews are building the Milwaukee Bucks new arena, temporarily known as the Wisconsin Entertainment and Sports Center, as well as a massive parking garage, basketball training facility and health center.
General contractor Mortenson Construction is responsible for the arena. J.H. Findorff & Son Inc. is leading the construction of the new parking garage. J.P. Cullen & Sons is leading the construction of the training facility and health center. Overseeing it all is the ICON Venue Group, which serves as the Bucks owners’ representative..
Substantial progress has been made on the arena since we last visited. The first truss pieces that will support the wave-shaped roof have recently been installed. The seating bowl is clearly visible, as are many of the hidden corridors fans will use to avoid the post-game crowds at the main escalators. The frame of the skywalk is in place, connecting the arena with the new parking garage across W. Juneau Ave.
While under construction the complex of buildings is collectively known as the Milwaukee Tool Construction Site, likely the first construction site with a naming rights sponsor in Wisconsin history. Come 2018, if not before, another naming rights sponsor will be announced for the arena itself. The 714,000 square-foot arena will include an estimated 17,500 seats, and its massive size compared to the BMO Harris Bradley Center is clearly visible now.
The Bucks have already landed a partnership for the training facility and attached clinic. The $30 million team training facility at 1227 N. 6th St. will be known as the Froedtert and Medical College of Wisconsin Sports Science Center, reflecting a unique partnership between team doctors, Froedtert and MCW that aims to provide better care to team players and improve player performance. Attached to the facility will be a 37,000-square-foot, $10-million public health clinic at 1247 N. 6th St. known as the Froedtert and Medical College of Wisconsin McKinley Health Center. The health center will offer primary and select specialty care.
The construction on the Live Block entertainment center is cleared to move forward, but has yet to start as the team’s real estate affiliate continues to pursue tenants. The Bucks development arm, Head of the Herd, will still need to seek zoning approval for a recently announced apartment building to be built in partnership with Royal Capital Group on the west end of the parking garage along N. 6th St. Engberg Anderson is leading the design of the 90-unit building.
Design work on the complex is being led by Kansas City-based Populous, with assistance from Eppstein Uhen Architects and HNTB. The Live Block entertainment facility, not yet under construction, received final design approval from the city in January. Design on that project is being led by Milwaukee-based Rinka Chung Architecture in partnership with Chicago-based design firm Gensler (see: Bucks Live Block is a Slam Dunk).
Photos
Renderings
Arena Costs and Timeline
The arena and parking structure have an estimated cost of $524 million, which includes the $38.1 million, 1,243-stall parking garage. The City of Milwaukee is contributing $35 million in tax-incremental financing for the parking garage and an additional $12 million to finance a public plaza to the east of the arena. The Bucks are leveraging an additional $8 million via a developer-financed TIF district to fund the garage. The state and county, primarily via the Wisconsin Center District, will kick in a combined $203 million, excluding interest, via a number of sources including a ticket surcharge and hotel room, rental car and food and beverage taxes. Former team owner and US Senator Herb Kohl contributed $100 million to the arena. The Bucks owners, led by Marc Lasry, Wes Edens and Jamie Dinan, were required to come up with the rest as well as cover any cost overruns.
The $40 million training facility and clinic, as well as the Live Block development are being privately financed by the team’s development arm, Head of the Herd, and are not reflected in the $524 million cost. Nor is the recently announced apartment building.
A ground breaking for the project was held on June 18th, 2016. The arena is scheduled to open in October 2018, although it has been recently announced that the Live Block entertainment component may not open immediately with the new facility.
Even when all thats done, don’t expect cranes to disappear from the site. The term sheet between the Bucks and city requires the team to demolish the BMO Harris Bradley Center within 12 months of finishing construction on the arena. The Bucks also have more long-term clawback provisions in their deal with the state and county that will require them to develop the remaining Park East land or risk forfeiting it.
The entire arena development is expected to eventually encompass 27 acres, primarily land left vacant since the 2003 demolition of the Park East Freeway spur.
More about the New Bucks Arena
- Back in the News: Bucks Owners Continue to Cash In - Bruce Murphy - Nov 28th, 2022
- Murphy’s Law: Bucks Subsidy An Issue in US Senate Race - Bruce Murphy - May 9th, 2022
- Murphy’s Law: Bucks Franchise Worth $1.86 Billion - Bruce Murphy - Jan 25th, 2021
- Op Ed: County Parks Lost Funding to Bucks Arena - Patricia Jursik - Jul 7th, 2020
- Eyes on Milwaukee: Fiserv Forum Workers to Get $15/Hour - Jeramey Jannene - Jan 29th, 2020
- Eyes on Milwaukee: Bucks Beat Hiring Targets on Fiserv Forum - Jeramey Jannene - Nov 20th, 2019
- Murphy’s Law: Taxpayers Make Bucks, Brewers Rich - Bruce Murphy - Apr 16th, 2019
- Eyes on Milwaukee: Bucks Unveil Master Plan for Park East - Jeramey Jannene - Mar 15th, 2019
- Eyes on Milwaukee: Bucks Plan Massive Arena Signs - Jeramey Jannene - Feb 12th, 2019
- Eyes on Milwaukee: Bucks’ New Bar Is “The MECCA” - Jeramey Jannene - Feb 7th, 2019
Read more about New Bucks Arena here
Friday Photos
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RNC Build Out Takes Over Westown
Jul 12th, 2024 by Jeramey Jannene -
Northwestern Mutual’s Unbuilding Changes Skyline
Jul 5th, 2024 by Jeramey Jannene -
New Apartment Building Rises In Summerfest’s Shadow
Jun 28th, 2024 by Jeramey Jannene
Looking at photo #27, it’s exciting to visualize the other developments that will be in view in three years: The Couture, the hotel at the Humphrey Scottish Rite Center, the second NML tower, the BMO Harris tower, whatever goes on at the Journal Sentinel, and then whatever replaces the Bradley Center.
Plus, whatever will be announced between now and then!
Do we have a name for the “Live Block”? Are you advocating for the “Deer District”?
@Sam – We do not. Deer District is one of the legal entities that forms the Bucks real estate arm (Head of the Herd being the other leading one).
@Jeramey Deer District is an awesome name. I hope it sticks!
OMG. “Deer District” would be an absolutely awful official name for the area. This is about much more than the Bucks. Also, Marquette basketball, other events, etc.
I prefer simply, “Arena District.” And, the streetcar stop closest to the arena should simply be named, “Arena.”
Let’s just hope the company that buys the naming rights doesn’t insist on slapping its own name on anything but the arena, itself. If so, my master plan will be ruined! 😉
“Arena District”? Wow, that’s a real zinger you got there. I bet you also love cardigan sweaters and your favorite bread is white. “Deer District” is much cooler and unique reflection of Wisconsin itself.
Personally I think Bradley Town would be cool. That family made a huge gift to the city that should not be forgotten even after the BC comes down
Who will manage your Parking structure.?