Jeramey Jannene

Goll Mansion Project Renderings

By - Aug 19th, 2008 03:11 pm
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New Land Enterprises has made renderings available of their Goll Mansion project.  We’ve reposted them here to continue discussion on the proposed development.

We’d like to give you a sneak peek at our planned high-rise development at 1550 N. Prospect – Milwaukee’s premier lakefront site. This project will only have 2 and 1 units per floor,with direct unit access from the elevator, private amenities such as a swimming pool, state of the art fitness facility, and spa. More importantly, the fully restored Goll Mansion will serve as a world class amenity for the residents of the building and their guests.

As a refresher on the issue, here is what Urban Milwaukee co-author Dave Reid had to say about the development in his first article on the project.

New Land Enterprises’ development of the Goll Mansion property, located at 1550 N. Prospect Avenue, has been in the works since 2005 when New Land Enterprises purchased the property. The current plan is to build a 27-story 35-unit condominium building that would utilize the historic Goll Mansion as the lobby of the condominium building. This plan would add $60 million to the City of Milwaukee’s tax base, enhance the skyline, bring new residents to the city and save the Goll Mansion.

And now for the renderings…

For the sake of simplicity, we ask that you continue discussion of this project on our previous article on the issue.

Categories: Real Estate

12 thoughts on “Goll Mansion Project Renderings”

  1. Blake says:

    I like it. It would be cool if you guys would post a Google street view of the location.

  2. Dave Reid says:

    Funny that looks terrible (the link code I mean) but it works take a look.

  3. Doug Glatzel says:

    I like it. Works nice with the mansion. Dont see what the protest is about.

  4. Dave Reid says:

    @ Doug Glatzel Well I’d argue that the protest has little to do with the mansion and everything to people’s view and their fear of change.

  5. judith moriarty says:

    The first image is flipped.

    Who is the project architect?

  6. Jeramey Jannene says:


    In what way do you mean it’s flipped? It’s taken from the lakefront, so the buildings will be in a different order.

    Scott Kindness is the architect as far as I know.

  7. judith moriarty says:

    you are correct Jeramey. Did you ever have a posting that indicated Gokhman was interested in selling the Goll property? I saw a posting somewhere that “he has his price.” Oh yeah, that was in a recent online Milwaukee Magazine “Murphy’s Law” in a paragraph titled “Will Boris Block The Sun?” If your readers go to that site, there is a link to an article by Tom Bamberger addressing New Land Enterprise Downer development.

  8. Jeramey Jannene says:


    Where does it say Boris has a price? Please quote the paragraph or sentence to me. Couldn’t find it in either article.

  9. judith moriarty says:

    “Boris has a price,” was posted by Eastsider as a comment about Milwaukee Magazine’s Murphy’s Law article, Will Boris Eliminate the Sun.

    Gokhman bought the Goll Mansion for how much?

    Also, I noticed union picketers at the Breakwater project on Prospect Ave. Are NLE laborers union people?

  10. Dave Reid says:

    @judith Not sure off hand but what is the point? Say it was $1 million? what’s the followup question?

    The Breakwater is a Peter Renner project not NLE, beyond that I don’t know if NLE uses union labor or not.

  11. Lucia S. says:

    I have heard that NLE is working with unions (and one of the best construction companies in the city), as well as getting the support of the national and local historic preservation alliances. It sounds like after that nightmare Downer project, they have all their ducks in a row on this one.

    It’s amazing the lengths to which people have to go to convince Milwaukeeans that a beautiful high rise in a high-rise district is a good thing. Come on people, high rises are what great cities do!

    Regarding price, unless they’re absolutely nuts, any developer had better “have a price.” I’m sure they paid a pretty penny for that land, and if they didn’t need to get money out of it, I’d wonder what was wrong with them. No one can invest a couple million and just sit on it forever with no payback.

    Eventually, you either build, sell or go bankrupt. Have the neighbors who are so opposed to it (who have plenty of money themselves,given where they live), offered to pay NLE’s costs plus an estimate of the average profit they would make off the proposed development? Why not? That would be the sensible thing to do in a capitalist society.

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