Pabst. Schlitz. Miller. These brands are synonymous with Milwaukee where, until Prohibition, business was booming. Modern advertising was revolutionized during this time and brewers took advantage in order to convince a thirsty public that their brews were the best. This resulted in iconic images, elaborate signage, and unforgettable slogans that are still used today.

Art on Tap | Early Wisconsin Brewery Art and Advertising is on view at MOWA July 16–September 24, 2016.