‘WISN 12 Day of Giving’ Raises $21,064 for the MACC Fund
MILWAUKEE, WI (December 15, 2025) – A fundraising effort from WISN 12 to support the MACC Fund collected $21,064 to take on childhood cancer and related blood disorders. On December 12, 2025, people across Southeastern Wisconsin submitted donations to help children with these significant medical issues.
“It’s awe-inspiring to see how our communities came out to help the kids who need it most,” says Shawn Oswald, president and general manager of WISN 12. “These funds could make a life-changing impact on children and their families.”
Last week, donations were collected both online and in-person at Candy Cane Lane, an annual holiday lights display in West Allis, WI. In addition, WISN 12 was proud to contribute $1,000 to the initiative and North Shore Bank provided matching contributions for individual donations up to the first $5,000 raised. The money will be used to advance the MACC Fund’s mission in funding local research to find a cure for childhood cancer and related blood disorders.
The fundraising campaign with the MACC Fund was the latest collaboration of the ‘WISN 12 Day of Giving’ initiative, which supports local non-profit organizations. In the ongoing campaign, the station features a different non-profit each month to help advance its mission, pursue its goals, and most importantly, improve people’s lives.
“We’re excited to continue our ‘WISN 12 Day of Giving’ efforts in 2026,” states Oswald. “Just one day clearly demonstrates the extraordinary power of giving.”
In 2025, the station raised a total of $1,274,846 for non-profits in Wisconsin. Along with the MACC Fund campaign, WISN 12’s efforts have supported the United Performing Arts Fund (UPAF) Ride for the Arts, the Wisconsin Humane Society Pet Walk, the Salvation Army Class Act School Supply Drive, the American Heart Association’s Southeastern Wisconsin Heart and Stroke Walk, the Heat and Housing for Heroes Campaign for veterans, ABCD: After Breast Cancer Diagnosis, and the Food for Families Food Drive with Hunger Task Force.
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ABOUT WISN 12 AND HEARST TELEVISION
WISN 12, the ABC affiliate in Milwaukee, has been proudly serving southeastern Wisconsin with trusted news, entertainment, and community engagement since 1954. WISN 12 is owned by Hearst Television. Hearst Television owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
Mentioned in This Press Release
Recent Press Releases by WISN 12
WISN 12 Teams up with the MACC Fund to Take on Childhood Cancer and Related Blood Disorders
Dec 5th, 2025 by WISN 12Through the ‘WISN 12 Day of Giving’ initiative, donations can be submitted online or at Candy Cane Lane
WISN 12 Launches 2025 ‘Day of Giving Food For Families Food Drive’
Nov 17th, 2025 by WISN 12In partnership with Hunger Task Force, the2025 ‘WISN 12 Day of Giving Food for Families Food Drive’ will Help Fight Hunger in our Area
