South Shore Beer Garden Kicks Off the 2025 Season with New Flavors and Fan Favorites

Milwaukee, WI – South Shore Terrace is thrilled to announce the opening of the South Shore Beer Garden for the 2025 season, starting on Friday, April 11th. The iconic beer garden will commence its season with a celebratory ceremony and the eagerly awaited first pour just before 4:00 PM, ushering in the official start of Milwaukee’s beer garden season.

When: Friday, April 11th, 2025
Ceremony starts just before 4:00 PM

Where: South Shore Terrace, 2900 South Shore Dr, Milwaukee, WI

What: The season will kick off with a special ceremony followed by the first pour of the year, celebrating the beloved community tradition at South Shore Terrace. Guests will be treated to complimentary beer and root beer while supplies last. The kitchen will also open its doors to showcase our enticing new spring menu.

2024: A Year to Remember at South Shore Terrace
Last year, South Shore Terrace served over 104,000 beers, 22,000 non-alcoholic drinks, and thousands of its signature dishes, including sidewinder fries and fresh, “Cheers to our Parks!” Clock Shadow Creamery Cheese Curds. This year, we are excited to introduce new menu items like the Bacon Jam Burger and the Banana Pudding Cupcake, alongside returning favorites such as the Jalapeno Popper Burger, Baja Chicken Sandwich, and our popular Friday Fish Fry.

“As we welcome back friends and families to the South Shore Beer Garden for another vibrant season, we’re not just celebrating the return of a Milwaukee tradition, but also the community and economic impact these gatherings have on our parks system,” said Guy Smith, Milwaukee County Parks Director. “Each year, this event marks the beginning of what I hope will be months filled with joy, community spirit, and the making of new memories. We are incredibly proud to host one of the most beloved seasonal experiences in Milwaukee, and we’re excited to offer new menu items along with our classic favorites, ensuring there’s something for everyone.”

“South Shore Beer Garden is a special place for Milwaukee County residents, offering the perfect setting to enjoy a beverage with friends and neighbors while taking in the lakefront views,” said Milwaukee County Executive David Crowley. “As a key part of the Milwaukee County Parks system, South Shore not only brings people together, but also generates vital revenue to support operations and future investments. I’m excited to welcome everyone back for another season at South Shore Beer Garden!”

“Molson Coors is delighted to continue our strong partnership with Milwaukee County Parks as we kick off another exciting season at South Shore. This venue offers a perfect backdrop for enjoying our finest beers and beverages, encapsulating the essence of community and natural beauty. We are proud to support a space where everyone can come together to enjoy the best of Milwaukee’s outdoor experiences.” said Molson Coors Community Affairs Manager, Alison Hanrahan

A Staple of Milwaukee’s Community and Culture
As the first Milwaukee County Parks beer garden to open this season, South Shore Terrace continues to be a prime destination, celebrated for its beer selection, delicious food, cozy gas fire pits, and stunning views of Lake Michigan and Milwaukee’s skyline. With 20 tap beer lines and a diverse menu, South Shore Terrace is the perfect spot to bring your friends and family.
Additionally, we would like to shine a spotlight on and thank our extraordinarily generous partner, Molson Coors, who has donated over $600,000 in recent years to support the Milwaukee County Parks system.

Supporting Our Parks
Enjoying the food and drink menus at South Shore Terrace not only guarantees a great time but also contributes to future park projects. South Shore Terrace alone is expected to generate over $1 million in revenue this season.

2025 Hours of Operation:
April 11 – April 27: Wednesday – Friday, 4 PM – 8 PM; Saturday, Sunday, 12 PM – 8 PM
Starting April 30: Wednesday – Friday, 4 PM – 9 PM; Saturday, Sunday, and holidays, 11 AM – 9 PM

*Note: South Shore Terrace is available for private events on Mondays and Tuesdays. For more information about South Shore Terrace and to view our brand new spring menu, please visit https://www.southshoreterrace.com/. We invite everyone to join us in celebrating the return of the beer garden season at South Shore Terrace — where every sip supports our parks!

About Milwaukee County Parks
Milwaukee County Parks is dedicated to enriching the lives of the community by providing safe, enjoyable, and affordable recreational opportunities while preserving the natural and cultural resources of the parks. Spanning over 15,000 acres, the Milwaukee County Park System includes more than 150 parks and parkways, over 100 miles of trails, numerous community centers, golf courses, botanical gardens, beaches, and hundreds of playgrounds, athletic fields, and picnic areas. Committed to sustainability, health, and equity, Milwaukee County Parks continues to strive towards a vision where everyone, regardless of background, can enjoy the benefits of green spaces and recreational facilities.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.