Lowlands Group
Press Release

Lux Domes Announced for Café Benelux Rooftop

Lowlands Group launches unique rooftop winter experience in Milwaukee’s Third Ward

By - Nov 8th, 2018 01:30 pm
Lux Domes being setup on the roof of Café Benelux. Photo courtesy of Lowlands Group.

Lux Domes being setup on the roof of Café Benelux. Photo courtesy of Lowlands Group.

Milwaukee, WI – Nov. 8, 2018 – Lowlands Group announced today the late November launch of an all-new experience on the rooftop of Café Benelux, the Lux Domes. There will be six private, heated domes installed on the rooftop at Café Benelux, each seating up to eight guests at a time. Guests will be able to book a dome for up to eight people for an hour and a half time slot on Friday, Saturday and Sunday evenings online at luxdomes.com, beginning later in November. Each reservation includes a complimentary drink package as well as special keepsake mugs for guests, with the ability to add a variety of additional festive food and beverage packages to help celebrate the season.

We wanted to create a way for Milwaukeeans to enjoy the city during our cold and dark winter evenings that was an experience unlike any other in the city,” said Dan Herwig, director of brand and marketing for Lowlands Group. “We’ve seen similar rooftop experiences in London and Boston add life to those cities in their harsh winters, so we figured Milwaukee would be a great fit for something similar.”

Food and beverage packages will be available as add-ons to the Lux Dome reservation and will be served Stammtisch-style—commonly found at traditional German Christkindl Markets—where food and beverages are ordered ahead of time and dropped off at the start of the reservation, with guests then left to enjoy the space and their company.

Food and beverage package details, FAQs, and an email sign-up to be notified when reservations open for the season can be found at luxdomes.com.

About the Lowlands Group

Lowlands Group owns and operates eight grand cafés in Wisconsin including Café Benelux, Café Bavaria, and Café Centraal, as well as five Café Hollanders located on Downer Avenue, the Village in Wauwatosa, Hilldale in Madison, Mequon, and Brookfield. Its European-inspired grand cafés feature from-scratch cooking and an impressive selection of Belgian beers. The company prides itself in its passion for cycling, bringing neighborhoods together and giving back to the community. More information can be found at lowlandsgroup.com.

The group also operates the Lowlands Brewing Collaborative; a celebration of beer culture that brings the world’s best brewers together to create unique beers available exclusively at the Lowlands Grand Cafés. Learn more at lowlandsbrewing.com.

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