Greater Milwaukee Committee
Press Release

Creational Trails Announces Programming Series

Installations and programming along West Wisconsin Ave. & Beerline Trail to enact creative placemaking

By - May 7th, 2014 03:03 pm

MILWAUKEE, May 7, 2014 – The Greater Milwaukee Committee (GMC), NEWaukee and beintween, with project adviser MKE<->LAX, announce summer programming for their Creational Trails project, funded by ArtPlace America. The two segments of Creational Trails – West Wisconsin Ave. (“The Avenue”) and the Beerline Trail (“the artery”) – launch programming and new initiatives beginning in June.

“Creative placemaking through projects like Creational Trails has the power to transform Milwaukee by activating space and encouraging the acceptance of growth and cultural diversity,” said GMC president Julia Taylor. “This extensive collaboration between the nonprofit sector, the City of Milwaukee, the Wisconsin Avenue Milwaukee Development Corporation (WAM-DC), Riverworks, and more partners proves that creative placemaking is seen as an effective way to encourage diversity and incorporate arts and culture into the architecture of space.”

Programming along The Avenue begins Sunday, June 14th with a public installation of the works of Ayla Boyle and Paul Bestul on West Wisconsin Avenue. This and other installations come as a result for the public call for installations and activations by the GMC and NEWaukee in late 2013, when the community vetted hundreds of submissions and the top ten finalists pitched at City Hall during a public Tournavation. Partners for The Avenue project include the City of Milwaukee, WAM-DC and Riverworks.

Bestul’s Moiré Paillion will be located on the empty lot of 4th Street and West Wisconsin Avenue, and Boyle’s Dream Catcher will attach between the Federal Building and the Boston Lofts.

“Creational Trails is a community-based project for the experimentation of public space and the way in which we all currently use it,” explained Jeremy Fojut, chief idea officer of NEWaukee. “We encourage folks to participate in the transformation of an empty lot into a public market square.”

Following the installation, NEWaukee will present a series of night markets in the Moiré Pavilion on the third Wednesday of each month starting July 16, 2014. Each night market will feature live performances, local art and craft vendors, as well as interactive tech installations and food vendors. Other artists featured include John Riepenhoff, Polypane, Bucketworks, School Factory, Daniel Fleming, Ayzha Fine Arts Gallery, Sarah Luther, Paul Druecke and Evelyn Patricia Terry.

Along the artery, beintween is partnering with the City of Milwaukee, Riverworks Development Corporation and the GMC to produce the artery at the Beerline Trail Extension as an 8-acre linear park of interactive installations, edible landscapes and ecological design. The first installation, matireal, began the activation of the corridor by opening up the bridge over Capitol Drive near N. 3rd St. for safe and accessible pedestrian and bike traffic. Beintween then transitioned to building the ICAN2 LABS, a prototype shipping container which was converted into project-based learning space where expert facilitators will teach design techniques and engage residents of all ages and cultures in the process of planning the future of the artery’s development. ICAN2 LABS collaborators include the School Factory and Tyrone Dumas. Beginning in May, some of Milwaukee’s best youth and community educators will facilitate workshops at the ICAN2 LABS.

Next, beintween and its partners will host a series of festivals orchestrated by Dasha Kelly on June 28th, July 26th and August 30th, featuring safe, family fun and the opportunity to bring residents together for entertainment and to plan for the future of the artery. Artists include Ina Onilu Drum and Dance Ensemble, Annushka Peck with Holton Youth + Family Center and Milwaukee Public Theatre, Chef Marvin Jones and STITCH.

Additionally, beintween will activate the artery over the summer with a changing mural, collaborating with local artist Vedale Hill, and produce additional pieces of artwork and ecological landscaping to shape a once-forgotten space into a place full of life and creative expression generated from its residents.

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2 thoughts on “Creational Trails Announces Programming Series”

  1. MilwDave says:

    There are so many buzzwords in this article I don’t know if the average person has any idea what the hell you’re talking about.

  2. MilwDave says:

    There are so many buzzwords in this article I don’t know if the average person has any idea what the h*ll you’re talking about.

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