City of Milwaukee Issues RFP For Milwaukee Streetcar Marketing Services
Proposals are due by 4:00 p.m. on December 22, 2017.
Milwaukee – The City of Milwaukee Department of Public Works (DPW) on Tuesday issued a Request for Proposals (RFP) for marketing The Milwaukee Streetcar.
The RFP is available on DPW’s website: milwaukee.gov/mpw. Proposals are due by 4:00 p.m. on December 22, 2017. The initial contract is slated to begin in early 2018 and run for three years, with two possible one-year extensions.
The initial 2.1-mile starter streetcar system (Phase 1) will connect the Milwaukee Intermodal Station with the central business district and the dense housing on the lower East Side, providing service to residential, commercial, employment, parking, and hotel destinations. Construction of Phase 1 is underway, with service slated to begin in Fall 2018.
The marketing firm or team selected and contracted for the streetcar will coordinate with DPW, the streetcar system operator, and other staff and consultants supporting the Milwaukee Streetcar.
Respondents will be asked to provide proposals for a scope of services that includes development and implementation of an overall marketing and communications plan; outreach materials and advertisement development; brand activation; creation and management of a system website and social media platforms; public relations coordination; market research; service education and awareness campaign; sponsorship and advertising revenue assistance; streetcar promotional events, including opening day event coordination and promotion; coordination with third-party stakeholder organizations; and management of stakeholder data bases.
Criteria to be used in the selection process include contract costs; team experience; project understanding and marketing approach; key personnel qualifications and availability; and ability to achieve the 18% DBE goal.
Mentioned in This Press Release
Recent Press Releases by City of Milwaukee Dept. of Public Works
Traffic Signal Outage Scheduled: West Capitol Drive/West Fond du Lac Avenue/North 51st Boulevard IntersectionNov 17th, 2017 by City of Milwaukee Dept. of Public Works
Work scheduled for Saturday, November 18, weather permitting
Milwaukee Streetcar Construction Progress: Intersection of East St. Paul Avenue and N. Water Street to Close TemporarilyNov 9th, 2017 by City of Milwaukee Dept. of Public Works
Intersection to close Friday, November 10 at 8:00 p.m. through 6:00 a.m. on Monday, November 13