City of Milwaukee Issues RFP For Milwaukee Streetcar Marketing Services
Proposals are due by 4:00 p.m. on December 22, 2017.
Milwaukee – The City of Milwaukee Department of Public Works (DPW) on Tuesday issued a Request for Proposals (RFP) for marketing The Milwaukee Streetcar.
The RFP is available on DPW’s website: milwaukee.gov/mpw. Proposals are due by 4:00 p.m. on December 22, 2017. The initial contract is slated to begin in early 2018 and run for three years, with two possible one-year extensions.
The initial 2.1-mile starter streetcar system (Phase 1) will connect the Milwaukee Intermodal Station with the central business district and the dense housing on the lower East Side, providing service to residential, commercial, employment, parking, and hotel destinations. Construction of Phase 1 is underway, with service slated to begin in Fall 2018.
The marketing firm or team selected and contracted for the streetcar will coordinate with DPW, the streetcar system operator, and other staff and consultants supporting the Milwaukee Streetcar.
Respondents will be asked to provide proposals for a scope of services that includes development and implementation of an overall marketing and communications plan; outreach materials and advertisement development; brand activation; creation and management of a system website and social media platforms; public relations coordination; market research; service education and awareness campaign; sponsorship and advertising revenue assistance; streetcar promotional events, including opening day event coordination and promotion; coordination with third-party stakeholder organizations; and management of stakeholder data bases.
Criteria to be used in the selection process include contract costs; team experience; project understanding and marketing approach; key personnel qualifications and availability; and ability to achieve the 18% DBE goal.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.
More about the Milwaukee Streetcar
For more project details, including the project timeline, financing, route and possible extensions, see our extensive past coverage.
- Milwaukee’s Three Streetcar Extensions Need Mayoral Direction - Jeramey Jannene - Nov 8th, 2023
- Transportation: Streetcar Extension Opens Sunday - Jeramey Jannene - Oct 28th, 2023
- Ride Along On Streetcar Extension Before It Opens - Jeramey Jannene - Oct 11th, 2023
- Lakefront Streetcar Extension Opens October 29 - Jeramey Jannene - Aug 22nd, 2023
- Streetcar Ridership Has Climbed For 27 Straight Months Year-Over-Year - Jeramey Jannene - Jul 28th, 2023
- Transportation: Harley-Davidson Is New Streetcar Sponsor - Jeramey Jannene - Jul 7th, 2023
- Committee Backs 4 Streetcar Extensions - Jeramey Jannene - Jun 28th, 2023
- Garbage Truck Crashes Into Streetcar - Jeramey Jannene - Mar 27th, 2023
- Eyes on Milwaukee: City Has $16 Million Plan For Downtown Plaza - Jeramey Jannene - Mar 10th, 2023
- Transportation: Feds Don’t Select Milwaukee For Streetcar Grant - Jeramey Jannene - Aug 11th, 2022
Read more about Milwaukee Streetcar here