Content referencing Joe Brehm
Is ‘This Is It’ Building Worthy of Historic Designation?
One of nation's oldest gay bars closed in March. Nomination would save its facade.
May 7th, 2025 by Jeramey Jannene
City’s Oldest Gay Bar Gives Thousands of Photos to State LGBTQ History Project
50 years of photos from This Is It date to when gay bars were part of forbidden culture.
Jun 18th, 2024 by Jenny Peek
Press Release
Wisconsin LGBTQ History Project partners with Radio Milwaukee on “BeSeen”
Six episode podcast explores decades of Milwaukee LGBTQ history
May 16th, 2022 by Wisconsin LGBTQ History Project
Taverns
This Is It! Needs Your Help
Historic LGBT bar in Cathedral Square in danger of closing forever during COVID-19 shutdown.
Mar 17th, 2020 by Graham Kilmer
Now Serving
Two New Brunch Options Coming
Plus: New Good City Brewing opens and downtown bar This Is It! expands.
Jan 23rd, 2019 by Jennifer Rick
This Is It! Celebrates 50th Birthday
State's oldest LGBT+ bar celebrates a half century in business with weekend party.
Jul 31st, 2018 by Zach Komassa
Weekly Happy Hour
This is It! Has Daily Discounts
City’s longest running gay bar has great drink specials seven days a week.
Jun 9th, 2016 by Joey Grihalva
Taverns
This Is It, Our Oldest Gay Bar
Opened in 1968, across from Cathedral Square, the no-frills joint is the state's oldest continuously-operated gay bar.
Nov 14th, 2014 by Michael Horne
