The Pabst Theater Group and Kind Oasis Announce Partnership with Thoughtfully Curated Hemp-Derived Products Now Available in Venues

The Pabst Theater Group and Kind Oasis, two Milwaukee-based companies deeply invested in the city’s creative and cultural community, announce a new partnership focused on heightening the live show experience with thoughtfully curated, hemp-derived products now available at Pabst Theater Group venues. Concertgoers can now purchase Kind Oasis’s gummies, peanut butter cups, chocolate bars and mints at the venues and experience a fresh way to unwind and enjoy their favorite shows.

The partnership reflects a growing shift in social and entertainment culture, as audiences increasingly seek a wider range of mindful options alongside traditional food and beverage offerings.

“At the Pabst Theater Group, we aren’t solely in the business of selling tickets; we are in the business of creating experiences for those visiting our historic venues and city that reflect the heart and character of Milwaukee,” said Gary Witt, President & CEO of the Pabst Theater Group. “Partnering with Kind Oasis as our ‘Official Kind Vibes Partner’ is a natural extension of that mission. They are a family-run, local business that shares our obsession with hospitality and community. By bringing their plant-based wellness and high-quality hemp products into our venues, we’re offering our fans a unique, modern way to unwind and enjoy the show. It’s another example of how we can work together with local innovators to make Milwaukee a world-class destination for live entertainment, while keeping the experience authentic, local and deeply personal.”

Kind Oasis operates a modern apothecary, cGMP-certified production facility, and an infusion kitchen, with a mission to provide safe, hemp-derived wellness products that are responsibly produced. Its pursuit of quality, authenticity and good vibes makes it a natural partner to the venues that are a touchstone for Milwaukee’s culture and community.

“More people are choosing to be intentional about how they experience live events. Our partnership with Pabst Theater Group reflects a shared commitment to offering thoughtful, responsible alternatives that enhance the moment — so guests can enjoy the music, the energy, and the night on their own terms,” said Shaun Ridder, Brand Operations Manager for Kind Oasis.

To celebrate the partnership and provide a glimpse of the new offerings at the venues, Kind Oasis and the Pabst Theater Group are giving the public the chance to enter and win a “Kind Vibes Prize Pack,” including a $100 gift card for the Pabst Theater Group, a $100 gift card for Bel Air Cantina and a Kind Oasis gift basket of assorted products valued at $375. The contest runs now through January 31, 2026.

About Kind Oasis
Kind Oasis is a family-owned, Milwaukee-rooted wellness brand specializing in premium, handcrafted hemp-derived THC products. Built on a foundation of community, creativity, and care, Kind Oasis operates a modern apothecary, cGMP-certified production facility, and infusion kitchen dedicated to thoughtful formulation and responsible production.

With a focus on quality ingredients, precise dosing, and approachable experiences, Kind Oasis creates products designed to help people relax, connect, and enjoy life a little more. Proudly supporting local partnerships, venues, and events, Kind Oasis continues to grow while staying true to its commitment to community, transparency, and positive impact.

About Pabst Theater Group
What began as an effort by Gary Witt and Matt Beringer to save the historic Pabst Theater has now evolved into the Pabst Theater Group. Now in its 24th year, the Pabst Theater Group has become an iconic Milwaukee brand that defines the city’s soul and identity, helping to grow the city’s night time economy of great restaurants, bars and coffee shops.

Today, the group hosts 800 live events annually across six core venues—The Pabst Theater, Riverside Theater, Miller High Life Theatre, Turner Hall Ballroom, The Fitzgerald, and Vivarium—as well as various satellite locations. With a dedicated team of 350 staff members, the organization contributes over $250 million to Milwaukee’s economy every year, proving that historic preservation and community building are powerful drivers of economic growth.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.