WisDOT expands ‘Control Your Drive’ campaign to prevent consequences of reckless driving
The Wisconsin Department of Transportation (WisDOT) takes its reckless driving prevention campaign statewide to reduce crash injuries and deaths in Wisconsin. WisDOT is rolling out a second video in the ‘Control Your Drive campaign series featuring Milwaukee Bucks star Bobby Portis.
The educational campaign is part of WisDOT’s comprehensive initiative to improve safety on Wisconsin roads by encouraging drivers to become part of the solution.
Reckless driving is still a significant factor in Wisconsin. Preliminary data shows reckless driving contributed to more than a quarter of all crash fatalities, 140 deaths, in 2023. Reckless or aggressive driving may include behaviors like speeding, improper lane changes, and inattentive, erratic, or negligent driving.
The Wisconsin State Patrol continues to stop drivers who are dangerously disregarding speed limits, issuing 1,266 citations for drivers traveling more than 100 mph in 2023. These numbers have remained high since doubling in 2020.
Community involvement to prevent crashes
WisDOT uses a combination of strategies to prevent crashes in Wisconsin, including community education and awareness campaigns.
“I have a platform that I can use to help inspire, help save lives, and to help just do good in the community,” Portis said. “Help motivate drivers to not only drive safe for themselves, but for the others on the road as well.”
The Milwaukee Bucks is also a partner in the campaign, sharing messaging during games at Fiserv Forum and on social media.
Commitment to action
WisDOT’s Bureau of Transportation Safety committed to increase engagement with awareness campaigns that address leading causes of crashes in Wisconsin when the agency joined the USDOT’s Allies in Action campaign. WisDOT committed to take specific actions to reduce traffic fatalities and injuries in 2024.
These public education efforts are one component of the Safe System approach to highway safety, which aims to design and operate Wisconsin’s transportation system so driver mistakes do not become deadly.
Drivers are encouraged to do their part with simple steps: slow down, buckle up, and put the phone down while driving.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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