Bruce Murphy
Murphy’s Law

Will Data Centers Gobble Up Wisconsin?

Using massive amounts of water and electric power and creating few jobs.

By - Sep 23rd, 2025 11:43 am
Aerial rendering of planned data center campus in Port Washington. Photo from the City of Port Washington.

Aerial rendering of planned data center campus in Port Washington. Photo from the City of Port Washington.

At a press conference in Racine Monday Gov. Tony Evers joined officials from Microsoft to hail its decision to expand a planned data center project in Mount Pleasant by $4 billion, raising Microsoft’s total investment to more than $7 billion.

“Microsoft’s investment puts Wisconsin on the very cutting edge of AI power, not just in the U.S., but throughout the world, while creating good, family-supporting jobs,” the governor declared.

So how many jobs has Microsoft promised to create? It hasn’t. Wisconsin Economic Development Coordinator David Callender told Urban Milwaukee that “WEDC does not have a performance-based incentive contract with Microsoft, so there is no job creation requirement.”

Ah, but Microsoft will be paying taxes, won’t it?

Not sales taxes. A law passed in the recent two-year state budget by the Republican-led Legislature and signed by Evers granted a sales tax exemption to data centers. And there is no sunset to the giveaway, meaning Microsoft, a company with a net worth of over $2 trillion, will never pay a sales tax on purchases for its data centers, as Kasia Tarczynska, a research analyst at Good Jobs First, noted in a story by Wisconsin Public Radio. “Because there is no limit of how much companies can benefit from these tax breaks or for how long, these programs can become very expensive very fast,” she noted.

How about property taxes? That’s a sweetheart deal. Microsoft is building in a tax incremental financing district created to support Foxconn’s failed development and that calls for the Village of Mount Pleasant “to make annual ‘incentive payments’ to Microsoft that are around 42 percent of the revenue generated by the project’s first phase, but those payments cannot exceed $5 million and rely on the village receiving increased revenue after 2028,” as WPR reported.

What about the income taxes paid by Microsoft’s workers? That’s iffy. Data centers can employ more than 1,000 people in the several months or years it takes to build them, but rarely need more than one or two hundred workers once they open, as Synergy Research Group’s chief analyst John Dinsdale told the Wall Street Journal in a story entitled “The AI Data-Center Boom Is a Job-Creation Bust.”

And no one knows how many of those jobs are done remotely by employees working in other states.

Meanwhile these data centers are a massive drain on the resources of the communities and states where they are located. A report by the Lawrence Berkeley National Laboratory found that data centers used 4.4% of the nation’s electricity in 2022 and would use up to 12% by 2028.

In Washington, the data center industry’s demand for electricity is growing so much it could threaten the state’s efforts to transition to a carbon-free power grid, the Seattle Times reported.

But Wisconsin looks on pace to have far greater problems. Its two biggest projects — the Microsoft data center and the Vantage data center in Port Washington—“will require a combined 3.9 gigawatts (GW) of electric power, which is enough energy to power 4.3 million Wisconsin homes,” the environment group Clean Wisconsin warned. “According to census data, Wisconsin has just 2.8 million housing units in the entire state.”

In short, that’s 53% more energy than is used by all homes in Wisconsin.

Then there’s the amount of water used by data centers. The servers and routers in data centers generate a lot of heat. To cool them, data centers use huge amounts of water – in some cases over 25% of local community water supplies

A federal report estimated that the water consumption by data centers in the U.S. was roughly 211 billion gallons in 2023 and predicted the figure could double or quadruple by 2028.

“The water consumption of the 5,426 data centers nationwide is already impacting local communities,” said an analysis by the Environmental and Energy Study Institute. “Northern Virginia is considered the world capital for data centers, with over 300 operational data centers…Collectively, all data centers in Northern Virginia consumed close to 2 billion gallons of water in 2023, a 63% increase from 2019.”

“Technology companies are eyeing the Great Lakes region to host data centers, including one proposed for Port Washington, Wisconsin, which could be one of the largest in the country,” noted the independent news organization The Conversation. “The Great Lakes region offers a relatively cool climate and an abundance of water, making the region an attractive location for hot and thirsty data centers.”

A report by the nonprofit Alliance for the Great Lakes warns that the lakes, which contain 20% of the world’s freshwater, could be endangered by data centers. It estimated that data centers may withdraw as much as 150 billion gallons of water nationally over the next five years — the equivalent of water consumed by 4.6 million households.

Microsoft has said it will use 8.4 million gallons of water per year at its Mt. Pleasant campus, but data companies often underestimate usage or don’t include indirect usage, stories have noted.

Port Washington Mayor Ted Neitzke IV has said the Vantage data center being built there will use the equivalent of water used by 65 homes — up to 10,000 gallons per day. That’s an absurdly low estimate for what is expected to be one of the nation’s largest data centers. And the city has budgeted $6 million to build new sewer and water lines for the data centers.

Local governments across the county are often seduced by claims of new jobs and investment and hand out tax incentives for projects that have little economic payoff.

But a major force pushing for data centers are publicly regulated utilities who are looking to increase their revenues and profits. When the proposed Port Washington data center was announced in January, officials said it was expected to use a gigawatt of power — enough to power about 750,000 houses — but that number has more than tripled as Cloverleaf Infrastructure, the firm working to acquire the land and permits for the data, met with We Energies. “That’s the opportunity presented to us by We Energies,” Cloverleaf Chief Development Officer Aaron Bilyeu told the Ozaukee Press. “It will be one of the largest data center campuses in the U.S.”

Did We Energies encourage Cloverleaf to massively increase the size of the project? We Energies spokesperson Brendan Conway dodged the question, saying “I cannot speak for Cloverleaf.”

Conway insists that We Energies ratepayers won’t pay for any of the costs to provide for the data center’s massive electric power needs. But a report by Harvard’s Environmental & Energy Law Program says that’s just what is happening nationally. “Utilities tell PUCs [public utility commissions] what they want to hear: that the deals for Big Tech isolate data center energy costs from other ratepayers’ bills and won’t increase consumers’ power prices,” the report charges. “But verifying this claim is all but impossible. Attributing utility costs to a specific consumer is an imprecise exercise premised on debatable claims about utility accounting records… Hiding subsidies for trillion-dollar companies in power prices increases utility profits by raising costs for American consumers.”

In short, this could be another example of the wealth transfer from average Americans to corporate leaders, in this case mega-wealthy big tech companies, who will pay little in taxes and generate few jobs. And Wisconsin, as a result of these two huge data centers, is about to become a national leader in this trend.

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Comments

  1. Downtown says:

    Once again. Wisconsin is being s****ed. Where is the common cents [sic]?
    Where are the “representatives” who were elected to serve us?
    Depressing and disheartening story. Foxconn times 20.

  2. mr_cox says:

    Analysis of AI providers reveals none are profiting off their services.(https://www.wheresyoured.at/why-everybody-is-losing-money-on-ai/) Only Nvidia, the maker of the specialized hardware (GPUs) that powers AI, is actually making a profit. All the investments reported in the news are nothing more than circular money movements intended to prop up stock shares to perpetuate the illusion of success.

    An MIT study discovered 95% of companies AI initiatives failed. (https://fortune.com/2025/08/18/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo/). Adopters find that AI agents are inconsistent and untrustworthy, which is anathema to responsibly-governed business.

    Artificial Intelligence is a promising but complicated technology that has undergone boom and bust cycles for over 70 years. This boom cycle was closer to the goal than ever, and showed truly impressive developments, but was marketed too much too early, and is now heading for another bust.

    So what will be left after? Giant datacenters full of obsolete hardware, debt, and degraded resources.

  3. Thomas Sepllman says:

    They are building a plant that requires the generating capacity that is to be provided by ???? It seems that they should be building the generating capacity as well. If they no longer need it who is left holding the bag????

    Hummmmm’

  4. Marty Ellenbecker says:

    So artifice is going to consume real assets?!?!
    If this data is so important, let it be stored in the facilities
    and on the properties of those who generate it
    and those who package and re-sell it.

    AI will, like the telecoms and dotcoms,
    experience shakeouts of redundant competitors,
    as well as obsolescence of equipment, procedures, etc.
    Quantum computing and systems are likely to shrink
    storage needs to a fraction of the size of
    these inevitably white elephants

    How are these facilities protected from solar flare, storm,
    sabotage, terrorist or operational accident disruption?
    Large concentrations of such assets and functions
    will attract more foreign adversaries.

    Ultimately we are babysitting, supporting, protecting,
    and detouring around other people’s troublesome stuff,
    while sacrificing our own resources and interests, and for what rate of return?

  5. DAGDAG says:

    So they will NEVER pay sales taxes? And here I thought that TRUMP was the only one that F—– Wisconsin taxpayers with he FOX “CON” fiasco of 2018 by selling American land to China.

  6. Mrs. Roger Dorn says:

    This is absurd. Natural resources and green areas being exchanged for higher utility cost, more warming and paved areas, no jobs, no sales taxes, and no one listening to citizens who don’t want these darn things! The state needs to regulating this before wisconsin pays the price even more than it has.

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