Brazilian Cafe Opening on Brady Street
Sweet Joy Brazilian Cafe opens Tuesday, offering coffee, acai smoothies and snacks.
Located inside the former Brewed Cafe, 1208 E. Brady St., Sweet Joy Brazilian Cafe is a project of Marcia Joy, an accomplished pastry chef, chocolatier and the force behind the online business, Sweet Joy Brigadeiro.
All the while, she was refining her brigadiero recipe, sowing the seeds for her future business.
In 2016, Joy took the $10 in her pocket, purchased ingredients and sold her first batch of brigadieros. The Sweet Joy Brigadeiro confectionary continued to operate up until the pandemic, which caused Joy to put the business on hold.
Despite her worldly travels, Joy has a deep appreciation for the Lower East Side neighborhood, having spent many mornings in the area while her son attended Tamarack-Waldorf School.
The cafe will also offer a full range of hot and iced coffee, espresso drinks and tea, as well as dairy and alternative milk options. Coffee beans will be sourced from farms in Colombia and the Dominican Republic.
Brigadieros featuring Joy’s housemade chocolate will offer a sweeter side to the menu, along with muffins, cookies and brownies. For a heartier option, misto quente, a toasted ham-and-cheese sandwich will also be available.
Joy emphasized that while the cafe is Brazilian, she strives to create a welcoming space for everyone — whether to grab a daily coffee or branch out and try something new. The business’s spacious entry area and streamlined counter service make it a convenient stop for drinks to go, while its back rooms, complete with tables, couches and plenty of outlets, make it a prime spot to work, study or gather with friends.
Starting Tuesday, Jan. 17, Sweet Joy Brazilian Cafe will be open Tuesday through Friday from 7 a.m. to 3 p.m. and Saturday through Sunday from 8 a.m. to 3 p.m.
For more information, the business regularly posts updates and photos to Facebook.
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