Jeramey Jannene
Friday Photos

The Contour on Prospect Ave.

Lower East Side apartment project is changing Prospect Avenue.

By - Jun 1st, 2018 05:51 pm
The Contour Apartments on N. Prospect Ave. Photo by Jeramey Jannene.

The Contour Apartments on N. Prospect Ave. Photo by Jeramey Jannene.

The Contour is contouring over N. Prospect Ave. The project, an 80-unit apartment building, is under development by Joseph Property Development just south of E. North Ave. at 2214 N. Prospect Ave.

The Contour name reflects the building’s shape, which bows out towards N. Prospect Ave. at the northwest and southwest corners. The building, originally announced in September 2015, is being designed by Rinka Chung Architecture.

The site was previously a parking lot for the long-gone Prospect Mall (since redeveloped by Joseph) and a 2,520 square-foot Qdoba Mexican Grill restaurant.

Apartments will be a mix of market-rate of one- and two-bedroom units. The building will have an L shape, with the bulk of the massing along N. Prospect Ave. to match Joseph’s the Overlook on Prospect apartments directly across the street.

Project plans, approved in late 2015 by the East Side Architectural Review Board, include 73 parking stalls on a lower-level accessed from N. Prospect Ave. and 63 stalls on the first floor of the building accessed off E. Ivanhoe Pl. More than enough parking for the building’s residents and commercial tenants, leaving stalls available for users of the firms other area buildings. The northwest corner of the site at N. Prospect Ave. and E. Ivanhoe Pl. will include almost 10,000 square-feet of retail space. As with its other projects, Joseph will serve as its own general contractor on the $14 million project. The firm had originally planned to open the building in 2017, but it’s now on track to open in 2018.

Robert Joseph is no stranger to the heart of the East Side. In the past three years his firm has opened the Edge on North apartments (39 units, James Piwoni Architects) and the Overlook on Prospect apartments (52 units, Miller Architectural Group). The latter was built in the former Prospect Mall, a project Joseph’s grandfather George Bockl originally developed. Joseph noted that those two buildings are effectively fully leased in an interview last September.

Architectural review board member and Colectivo Coffee co-owner Lincoln Fowler is excited about the project. At a September 2015 ARB hearing, Fowler stated “something should be there. [The site is] one of the missing teeth, if you will, on Prospect.” Fowler would know, he operates a coffee shop across the street at 2211 N. Prospect Ave. and owns the building occupied by the newly-opened Village Ace Hardware at 2170 N. Prospect Ave.

Will the development help calm traffic on a stretch of N. Prospect Ave. that drivers often mistake for a straightaway at the Milwaukee Mile? Architect Matt Rinka believes so, during the building’s review board hearing he noted “the fact that there is open parking makes people feel they can speed on Prospect. The hard edge of the building will slow people down. We discuss this in Urban Design Strategies class.”

The building also offers a twist on modern apartment design, with terracotta being planned to form the black bands seen in the building design. The material, which Rinka billed as “expensive, historic and modern,” is found on many historic buildings in the area, but likely none built in the past 90 years. For more on the terracotta and a discussion of two-way traffic for Prospect and Farwell avenues with area alderman Nik Kovac, see Michael Horne‘s September 19th, 2015 article “Prospect Avenue Apartments Win Board OK.”

Construction Photos

Renderings and Pre-Development Site Photos

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4 thoughts on “Friday Photos: The Contour on Prospect Ave.”

  1. Dudemeister says:

    That first construction photo is one of the best I have seen of the new urban East Side.

  2. I can’t comment on the food but the loss of that ugly building that housed Qudoba is gratifying. I glad to see the development of highrise in the area. It will take pressure off the historic district and west of Downer. What I’m wondering is where are the poor people going to live? Is anyone looking at affordable housing for this area?

  3. Paul M. says:

    Jeffrey, adding units at the volume is what helps keep units elsewhere more affordable. The East Side still has a lot of very affordable, if small, studios and 1BRs. Compared to just about any other large city, we are doing well at keeping housing costs low.

  4. Dinky says:

    There was a significant affordable housing development constructed just a block north of there on Farwell. The city has an abundance of affordable housing options – even on the East Side.

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