Carl Baehr
City Streets

Meinecke Paid For Street Named After Him

The lasting legacy of toy importer and German immigrant Adolph Meinecke.

By - Feb 2nd, 2017 04:01 pm
Adolph Meinecke. Photo from the History of Milwaukee from its first settlement to the year 1895 by Conard, Howard Louis, ed. cn Published 1895 Volume 1. Publisher Chicago and New York, American Biographical Publishing Co. Photo is in the Public Domain.

Adolph Meinecke. Photo is in the Public Domain.

Adolph Meinecke was the owner of the Milwaukee Willow Works, which produced wicker baskets, wicker furniture, and other willow ware. His products were made from willow grown at his farm bordered by W. North Avenue, W. Wright, N. 15th and N. 20th streets.

When he decided to subdivide his willow fields for housing in 1887, he named the east/west street that bisected the new subdivision Meinecke Avenue. To the east, the street was called Lee Street and Meinecke was willing to let that remain, but he wanted the street to be known as Meinecke Avenue from N. 15th Street west to the city limits. To help in assuring that this would happen, he donated three 60 by 120 foot lots on North Avenue near N. 19th Street to the city with the stipulation that if in the future his street name were changed, ownership of the lots would revert to his family. The city agreed to his conditions and soon thereafter built a fire station on the donated land.

Four decades later, during Milwaukee’s street renaming project to make it easier to navigate the city, only one name for a street was allowed. So, either Meinecke Avenue or Lee Street would have to go. Since Lee was easier to spell and pronounce than Meinecke, the decision was easy; name it Lee Street from one end to the other.

Meinecke had been dead for more than 20 years by that time and current city officials were unaware of the stipulation on the land he donated. But at least one person did remember and soon notified the Meinecke family. Ferdinand Meinecke, Adolph’s grandson, pressed the issue. The fire station and lots were now worth more than $100,000. Not willing to cede the station and lots to the family, the city reconsidered and decided to call the street Meinecke Avenue from its beginning near the Milwaukee River to N. 60th Street where it enters Wauwatosa. The street is mostly residential and it runs nearly to the Waukesha County line.

Meinecke building at Front and Mason. Photo from Industrial History of Milwaukee, the Commercial, Manufacturing and Railway Metropolis of the North-west: Its Great Natural Resources and Advantageous Location as a Shipping Point, with a Review of Its General Business Interests, Including History of Milwaukee Chamber of Commerce, Statistical and Descriptive, to which is Added a Series of Sketches of the Prominent Places and People of the Cream City, the Rise and Progress of Firms, Institutions, and Corporations. Elmer Epenetus Barton, E.E. Barton, 1886. Photo is in the Public Domain.

Meinecke building at Front and Mason. Photo is in the Public Domain.

Adolph Meinecke was born in Germany in 1830 and emigrated when he was 17 years old. He landed in New York where he lived for seven years before coming to Milwaukee. Here he ran an import business dealing in toys and other items. It became very difficult to import products from Europe during the Civil War so he began manufacturing toys and wicker products at his factory at Mason and Front Streets. His complex eventually covered the entire block from Mason Street to Wells Street and from Front Street to the Milwaukee River. It also included a store between Front and Water Streets.

The site was ideal for his business. He resumed importing after the war and the foreign products could be unloaded at his docks on the river, and there his manufactured items could be loaded for shipment elsewhere. Among the imported items were bird cages, fishing tackle, and masks. His factory employed 350 people who made willow products as well as children’s toys.

Adolph Meinecke and his wife, Mary Louise, had eight children, several of whom worked in the family business. The family mansion, which stood at the corner of Milwaukee and State Streets, was just a four-block walk from the factory. Meinecke died in 1905 and is buried in Forest Home Cemetery.

One of the early factory buildings in the complex was torn down to make way for a new building in 1923. During the demolition, workers found an unusual time capsule lodged in one of the walls. When they opened the canister, they all jumped back in surprise. It was a jack-in-the-box capsule and all the items in it popped out. They included a picture of Meinecke and his new factory, and several lists. One list was of the expenses of building the factory, another showed the names of all the employees who worked there, and a third was a price list of the toys they made.

Among the current occupants of the former Meinecke complex are the Safe House, The Newsroom Pub, and the City Hall Square apartments. The words on the facade of the apartment building on E. Wells Street identify it as built by “A. Meinecke.” The Bronze Fonz, a statue of a character from the old “Happy Days” television show, and a popular tourist attraction, now stands on Riverwalk Way which replaced Meinecke’s docks.

Along Meinecke’s

Carl Baehr, a Milwaukee native, is the author of Milwaukee Streets: The Stories Behind their Names, and articles on local history topics. He has done extensive historic research for his upcoming book, Dreams and Disasters: A History of the Irish in Milwaukee. Baehr, a professional genealogist and historical researcher, gives talks on these subjects and on researching Catholic sacramental record.

Categories: City Streets, History

8 thoughts on “City Streets: Meinecke Paid For Street Named After Him”

  1. Michael Dillon says:

    Hey! That’s my new house!! Diversity for the neighborhood.

  2. Sam says:

    This is great! I used to live off of Meinecke in Riverwest and always wondered where that street name came from. Thank you!

  3. James Wahner says:

    Carl – What is the history of Wahner Place in Bayside? Years ago, as we were driving past the street my father referred to it as the site of “the old Wahner farm.” I never followed up to learn more or to verify his comment. What can you tell me about the naming of this particular street?

    As a long-time Milwaukee guy I really enjoy your stories. Thanks.

    Jim Wahner
    Mercer, WI

  4. History comes alive! You couldn’t rename a street called “Lee” in Virginia.

  5. Carl says:


    In looking at the Illustrated historical atlas of Milwaukee County, Wisconsin, H. Belden & Co. 1876 on page 10 it shows F. Wahner and C.F. Wahner owning 40 acres just south of Brown Deer road where Wahner Place is now located.
    See for a view of the page in UWMs map collection.

    According to the 1880 census entry for this family, Frank was the head of the household.

    1880 United States Federal Census
    Name: Frank Wanner [Wahner]
    Age: 75
    Birth Year: abt 1805
    Birthplace: Austria
    Home in 1880: Town of Milwaukee, Milwaukee County, Wisconsin
    Race: White
    Gender: Male
    Relation to Head of House: Self (Head)
    Marital Status: Married
    Spouse’s Name: Catharina Wanner [Wahner]
    Father’s Birthplace: Austria
    Mother’s Birthplace: Austria
    Occupation: Carpenter

  6. Cheryl Korpal - Hyman says:

    Is the list of employees found in the time capsule preserved? Just wondering if one of my ancestors worked there.

  7. Carl says:


    I doubt if the list was preserved. You might look for your ancestor’s entries in city directories for the time period. Entries often include the employer. Good luck.

  8. Gene Meier says:

    SEEKING TO CONTACT A MEMBER OF THE MEINECKE FAMILY: Ferdinand Meinecke was very involved in the Milwaukee panorama scene. He is mentioned several times in the F.W.Heine diaries (1879-1921) which are presently being transcribed in German, translated to English and scanned to computer by Michael Kutzer of Milwaukee. Michael recently released the years 1885-1893 to me to edit,annotate and index. I share this info with interested parties. Ferdinand visited the Reed & Gross panorama studio in Englewood, a suburb of Chicago, which produced units of BATTLE OF GETTYSBURG and JERUSALEM ON THE DAY OF THE CRUCIFIXION for cities from coast to coast and beyond: Australia, NZ, Canada, England, Europe, South America, West Indies.My great aunt, Mathilde Georgine Schley (1864-1941) is connected with the Heine & Lohr panorama studio in Milwaukee. i am writing the first spreadsheet from the American point of view about 19th century rotunda panorama: PANORAMA FOR A SMALL CITY. Info to share

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