Jeramey Jannene
Milwaukee Film Festival

British Arrows Awards

Strangely fun to watch a hour of TV commercials for products you can't even buy.

By - Sep 29th, 2015 02:47 pm
British Arrows Awards - Jason Sudeikis

British Arrows Awards – Jason Sudeikis

Paying money to watch commercials seems like a ridiculous idea, but it actually was fairly enjoyable. I attended the first showing of the British Arrows Awards last night, which is a compilation of all of the best advertising the United Kingdom has to offer. The fast-paced nature of the program has you flying through commercials that are almost all sure to draw laughs (like the trailer below), but with a few detours into serious topics. My personal favorite was an English Premier League commercial that featured American actor Jason Sudeikis attempting to become a soccer manager despite not knowing the rules.

If you like shorts, this is a program you’re going to enjoy. Who knows, maybe you’ll even want to move to London just to be able to buy stuff by the end.

Milwaukee Film Says…

The perfect program for people who only watch the Super Bowl for the commercials, the BRITISH ARROWS AWARDS are a celebration of the very best in British advertising, a potent combination of daffy humor and high-tech invention. From Marmite jar rescue operations to moon-walking ponies, these are an eclectic mix of riveting mini-dramas, outrageous wit, and awe-inspiring innovation, even making room for a celebrity cameo or two (hello, Jason Sudeikis).


Official Description

The British Arrows Awards celebrates the very best commercials and film that the British ad industry has to offer. We celebrate the biggest and best ideas. Real work, for real clients, that real people have seen and loved. The ad industry is changing minute-by-minute, day-by-day. It’s what makes it such an exciting place to be.

Fun Fact

The annual awards program is so popular with people in Minnesota that it’s been screened by the Walker Art Center for going on 29 years.


  • Monday, September 28th – 7:15 p.m. – Times Cinema
  • Tuesday, September 29th – 9:30 p.m. – Fox Bay Cinema & Grill
  • Monday, October 5th – 3:45 p.m. – Oriental Theatre
  • Wednesday, October 7th – 1:00 p.m. – Oriental Theatre
  • Runtime: 74 minutes

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