No five-year plans
This week, Mark talks to an Internet innovator who’s more of an interface between the physical and digital worlds. By day, Brian helps brick-and-mortar builders market their new properties. He moonlights as a consultant for start-ups seeking to grow their business with both Internet and “real-life” strategies.
Mark and Brian discuss how an open source model can help product manufacturers, how to use Twitter and other social media platforms to seek sales opportunities and build better connections with your clients, and, more philosophically, why it’s better to build a business you believe in than to seek pure profit. After all, he says, in Internet marketing and new media, “There’s no five-year plan.”