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Press Release
Wisconsin LGBTQ History Project partners with Radio Milwaukee on “BeSeen”
Six episode podcast explores decades of Milwaukee LGBTQ history
May 16th, 2022 by Wisconsin LGBTQ History ProjectTaverns
This Is It! Needs Your Help
Historic LGBT bar in Cathedral Square in danger of closing forever during COVID-19 shutdown.
Mar 17th, 2020 by Graham KilmerNow Serving
Two New Brunch Options Coming
Plus: New Good City Brewing opens and downtown bar This Is It! expands.
Jan 23rd, 2019 by Jennifer RickThis Is It! Celebrates 50th Birthday
State's oldest LGBT+ bar celebrates a half century in business with weekend party.
Jul 31st, 2018 by Zach KomassaWeekly Happy Hour
This is It! Has Daily Discounts
City’s longest running gay bar has great drink specials seven days a week.
Jun 9th, 2016 by Joey GrihalvaTaverns
This Is It, Our Oldest Gay Bar
Opened in 1968, across from Cathedral Square, the no-frills joint is the state's oldest continuously-operated gay bar.
Nov 14th, 2014 by Michael Horne