“Westown Gets Lit” Shines Light on Neighborhood Revitalization
Business leaders to light West Wisconsin Avenue during event on December 5, 2019
MILWAUKEE – Shining a light on the neighborhood’s transformation, the first-time holiday celebration, Westown Gets Lit, takes place on Thursday, December 5 from 4:30 to 6:30 p.m. on the corner of West Wisconsin Avenue and Old World Third Street. Presented by various Westown business leaders, the event celebrates a year of unprecedented investments surpassing $206 million in several flagship properties along West Wisconsin Avenue including 310W, The Avenue, Milwaukee Symphony Orchestra, Wisconsin Center District and HUB640.
During a tree lighting ceremony on the plaza of 310W at 5 p.m., guests can enjoy free activities such as roasting s’mores on open firepits courtesy of GRAEF & NEWaukee, carolers from the Milwaukee Symphony Orchestra, cookies courtesy of DoubleTree by Hilton, hot cocoa courtesy of Dunkin’ and a special visit from Santa Claus. As part of the Milwaukee Holiday Lights Festival, Jingle Bus rides will depart throughout the evening from The Avenue, 161 West Wisconsin Avenue. Tickets to ride the Jingle Bus are $2.00 per person.
“The future is bright for Westown,” says Stacie Callies, Executive Director of Westown Association, BID #5. “The neighborhood has evolved into a vibrant place to live, work and play. With new companies and attractions set to open in 2020 and a growing residential population, it’s time to celebrate with what promises to be a new holiday tradition for Westown.”
Stacie Callies will emcee the program, with invited speakers including Mayor Tom Barrett, Brad Gordon of 310W/Time Equities, Inc. and Brent Pitcher of GRAEF.
The Westown Association is the business improvement district focused on championing the economic and social development of the central business district west of the Milwaukee River. We accomplish this through special event marketing, business resources, growth initiatives and public/private partnerships that improve the quality of life and vitality of the district. For more information, please visit westown.org.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
Recent Press Releases by Westown Association
Westown Association’s ShamROCK Kick-off Party returns Friday, March 14
Mar 13th, 2025 by Westown AssociationGet in the Irish spirit ahead of the 57th Shamrock Club of Wisconsin St. Patrick’s Day Parade on Saturday
57th Shamrock Club of Wisconsin St. Patrick’s Day Parade returns Saturday, March 15
Feb 26th, 2025 by Westown AssociationCelebration of Milwaukee’s rich, Irish heritage expected to bring thousands of spectators to downtown Milwaukee
2025 MKE Night Market Dates Announced; Vendor Application Now Open
Feb 13th, 2025 by Westown AssociationVendor applications are now open for 2025 season
