Visit Milwaukee Launches Immersive Tour of Expanded Baird Center Using Drone Technology

MILWAUKEE (January 10, 2024) — Visit Milwaukee is proud to unveil a groundbreaking drone video that offers meeting planners and industry professionals an unprecedented look at the newly expanded and modernized Baird Center, which was recently named EXHIBITOR Magazine’s best convention center for its size. Completed in May, Baird Center’s state-of-the-art $456 million project transformed Milwaukee’s premier event venue into a world-class destination for meetings and conventions.

As the first video of its kind in the destination marketing industry, this drone footage takes viewers on an immersive journey through Baird Center’s cutting-edge spaces and amenities, highlighting its seamless blend of functionality and architectural beauty. This innovative look at Baird Center mirrors the facility’s own capabilities, showcasing its ability to host dynamic and forward-thinking events. The video, produced in partnership with Madden Media, is designed to inspire meeting planners by showcasing how Milwaukee is setting a new standard in the meetings and conventions industry, and will be used as a centerpiece by the destination marketing organization and Baird Center teams in both paid and organic campaigns.

“This drone video represents Milwaukee’s innovative spirit and our commitment to results-driven creative approaches in destination marketing,” said Josh Albrecht, chief marketing officer of Visit Milwaukee. “It’s a tool that will not only captivate but also provide valuable insight to planners considering Baird Center for their events.”

The 1.3 million total sq. ft. Baird Center includes a roster of expanded meeting spaces, advanced technological features, and new amenities tailored to create memorable experiences for event attendees. Additionally, Baird Center is committed to sustainability with features like a rainwater reuse system, high-efficiency HVAC systems, and rooftop solar panels, all contributing to successful, eco-friendly events. To ensure inclusivity and accessibility, Baird Center now offers all-gender restrooms, nursing mother rooms, and sensory rooms, further enhancing the experience for all visitors.

“This video is another example of how Milwaukee is creating unparalleled experiences for event planners,” said Sarah Maio, vice-president of Marketing and Communications for the Wisconsin Center District. “I’m excited about how it showcases this spectacular building in a way that allows current and potential clients to enjoy an immersive experience that shows the size, scale and possibilities of Baird Center.”

The full video can be viewed and downloaded here.

For questions and interview requests, please contact Ian Thompson at ithompson@milwaukee.org.

About Visit Milwaukee
Visit Milwaukee creates economic impact and supports a stronger, more inclusive community by promoting the Greater Milwaukee area as a premier tourism destination. Strengthened by Visit Milwaukee’s dynamic convention and leisure marketing initiatives, tourism to Milwaukee contributes $6.388 billion to the local economy, supporting nearly 44,000 hospitality employees. Visit Milwaukee has over 1,000 members, including hotels/motels, restaurants, attractions, services, and area businesses. The Wisconsin Center District, with its recently completed $456 million Baird Center expansion and modernization, the city of Wauwatosa, and Potawatomi Casino | Hotel are strategic partners with Visit Milwaukee, providing funding support for conventions and tourism programs. For more information call (800) 554-1448 or visit visitmilwaukee.org

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.