Summerfest Unveils New Immersive Light and Sound Experience – Astral Relics of the Great North Woods
Image from Summerfest.
MILWAUKEE, WI (June 12, 2025) – Summerfest presented by American Family Insurance is excited to once again host an immersive light and sound experience during the festival’s three weekends – “Astral Relics of the Great North Woods”.
Visitors will explore a woodland dreamscape filled with giant, glowing forest spirits that join in a cosmic chorus of light and song. Inspired by the colors and textures of Wisconsin’s North Woods, “Astral Relics” invokes the wonder, beauty, and mystery of the untamed wilderness.
Developed by FuzzPop Workshop with support from Milwaukee World Festival, Inc., Bader Philanthropies, Herzfeld Foundation, Astor Street Foundation, Heil Family Foundation, Wilson Family Foundation, and Gleam at Olbrich Botanical Gardens, “Astral Relics” tells a larger story of ecological change, community, and the cosmos, while providing Summerfest attendees with a stunning visual experience.
“Astral Relics of the Great North Woods” interactive light and sound experience, by the numbers:
- 11 Milwaukee-based artists
- 30 feet tall
- 70-foot diameter
- 1,000 yards of custom designed fabric
- 1,048,576 musical creations to be activated by visitors
The FuzzPop Workshop Project Team includes:
- Lead Design Team: Daniel Murray, John Kowalczyk, Brian Nielson, Micah Ebbe
- Additional Sound and Interactive Design: Steve Zydek, Lorna Dune
- Contributing Artists: Drew York, Abigail Ziesemann, Sara Bott, Kirsten Josefchuk, Tim Priebe
For more information visit Summerfest.com
About Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest will take place over three weekends – June 19-21, June 26-28, July 3-5, 2025. For the latest information, visit Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.
Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.
About FuzzPop Workshop
FuzzPop Workshop is a Milwaukee-based art studio creating immersive experiences that make the local otherworldly. Through its large-scale installations and interactive environments, FuzzPop combines art, technology, and story to create one-of-a-kind experiences that reflect on our technological and ecological trajectories from a new perspective. FuzzPop’s immersive sculpture Yield (2024) premiered at Summerfest and received the Audience Choice Award at the Gleam Festival in Madison, WI. Bringing together dozens of local creatives, FuzzPop fosters exciting new collaborations to support a thriving creative community in Milwaukee.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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