Summerfest Announces American Family Insurance House Lineup

MILWAUKEE, WI (May 7, 2025)– Summerfest presented by American Family Insurance is excited to announce the lineup for the American Family Insurance House, a fan-favorite destination featuring intimate sets from festival artists and free customizable festival merchandise.

Entrance to the American Family Insurance House is FREE, on a first-come, first-served basis. Fans attending a performance are encouraged to line up one hour prior to the start time. The first 50 people in line for a performance will also receive the opportunity to experience a post-show VIP meet-and-greet with the artist.

Below is the 2025 lineup for the American Family Insurance House during Summerfest:

June 19

2:00 pm Joy Oladokun

4:00 pm Ginuwine

6:00 pm Aly & AJ

June 20

4:00 pm Gigi Perez

June 21

2:00 pm Eric Bellinger

4:00 pm Good Neighbours

June 26

12:00 pm Grace Weber’s Music Lab/Girls Rock MKE*

4:00 pm Mayday Parade

June 27

2:00 pm Plain White T’s

4:00 pm Jo Dee Messina

June 28

2:00 pm The Fray

4:00 pm Young The Giant

July 3

4:00 pm hey, nothing

July 4

2:00 pm Everclear

4:00 pm Alex Warren

July 5

2:00 pm Josh Ross

4:00 pm The Warning

*-2024 Let The Music Play Grant Recipient

From customized festival swag to a scenic rooftop hangout, the American Family Insurance House is a must-visit spot for unforgettable moments. Located near the Mid Gate, it’s a popular place to unwind or catch a set from some of Summerfest top artists.

Additionally, fans can customize free festival merchandise, snap a photo in the immersive photo booth, and relax in the backyard with picnic tables and fun photo ops. The American Family Insurance House is open from 12:00 – 8:00 p.m. each day of the festival.

Visit Summerfest.com or AmFam.com/Summerfest for more information.

About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the permanent 75-acre festival grounds along Lake Michigan. Summerfest will take place over three weekends – June 19-21, June 26-28, July 3-5, 2025. For the latest information, visit Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

About the American Family Insurance Group

American Family Insurance Group, a mutual holding company based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance Group is the nation’s 12th-largest property/casualty insurance group, ranking No. 243 on the Fortune 500 list. The Group has a current ‘a+’ credit rating through AM Best, and has distinction as a “Standing the Test of Time” company, which is represented by having an AM Best financial strength rating of ‘A’ or better for 75 years. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance Group also includes CONNECT, powered by American Family Insurance, Homesite and Main Street America Insurance and has approximately 11,000 employees nationwide.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.