Summerfest and Molson Coors – Good Times Brewing for 2025

MILWAUKEE, WI (June 12, 2025)– Summerfest presented by American Family Insurance and Molson Coors are excited to announce what’s on tap for this year’s festival – from fun and games at the Miller Lite Brewhouse to Happy Hour, new beverages, and the blockbuster lineup, the Miller Lite Oasis is the place for brews, beats, and summer fun.

Brewhouse at Miller Lite Oasis:
Cheers to 50 years – In conjunction with the 50th anniversary of Miller Lite, the Brewhouse is serving up special edition gold 50th anniversary cans of Miller Lite for purchase, while supplies last.

Also, be sure to check out the Miller Lite Brewhouse Experience featuring Bars & Recreation, located on the right side of the Miller Lite stage with new expanded seating. Festgoers will have the opportunity to win prizes, including front row passes to the Miller Lite Oasis pit area by playing giant bar games like giant billiards, giant bucket toss, giant hook and ring, and more.

Snap a Photo and Shop – don’t forget to take your picture at the Miller Lite 50th photo op, and stop by the Miller Lite merch shop, featuring branded Molson Coors swag.

Happy Hour, BOGO Specials, New Beverages, and More

• Summerfest Happy Hour –every day during Summerfest – Happy Hour from 4:00 p.m. to 5:00 p.m. – enjoy select Molson Coors products for just $6.00.
• Buy One Get One (BOGO) specials – select products throughout the three weekends of Summerfest will include Happy Thursday, Top Chico Seltzer, Simply Spiked, Leinenkugel’s, and more – click HERE for details.
• Keg & Cask – stop by this area located on the south end of the grounds, for some unique mix-ups of various Leinenkugel products – such as the Shandy Limeade, Pink Lemonade, Vacation and Punch IPA.
• Don’t miss the Happy Thursday space along the lakefront – enjoy patio seating and activities as well as a variety of Happy Thursday flavors and various sampling opportunities throughout Summerfest.
• New Molson Coors beverages during Summerfest include: Leinenkugel’s Hazy IPA and Lodge Lime, Blue Moon EXTRA, Simply Spiked Tropical and BOLD Lemonade, Topo Chico Margarita MAX, Happy Thursday Pineapple and Dragonfruit, and others.

Miller Lite Oasis Lineup:
The Miller Lite Oasis at Summerfest features a big lineup with artists from all genres, including the following headliners:

• Weekend One – June 19-21–Gary Clark Jr., Yung Gravy, Dispatch, Joy Oladokun, John Butler, Kashus Culpepper
• Weekend Two – June 26-28–Mayday Parade, Billy Corgan and the Machines of God, The Mavericks, The Maine, Local H, Cassandra Lewis
• Weekend Three – July 3-5 – Lovejoy, Social Distortion, Dirty Heads, Rome, I Don’t Know How But They Found Me, Bully

And many more – for the full lineup visit Summerfest.com.

Fans can elevate their experience at the Miller Lite Oasis by purchasing tickets to the Summerfest Level Up Deck which includes admission to Summerfest and two beverages, private bar, seating, flat-screen TV’s, Wi-Fi, and restrooms. Another option is the Summerfest pit wristbands which allow standing-room only access to the Miller Lite Oasis pit area, offering an up-close concert experience for fans. Each wristband includes One (1) Summerfest general admission for the selected date and One (1) exclusive access wristband to the stage pit area for the purchased show.

For further details on the Miller Lite Oasis visit Summerfest.com

About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest will take place over three weekends – June 19-21, June 26-28, July 3-5, 2025. For the latest information, visit Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.