Summerfest and Johnsonville Announce Official Drink of Midwest Summer, United We Fest Giveaway, and Lineup

MILWAUKEE, WI (May 22, 2025) –Summerfest presented by American Family Insurance and Johnsonville are turning up the flavor, fun, and festivities at the Summerville Stage presented by Johnsonville during Summerfest’s three weekends, June 19-21, June 26-28, and July 3-5, 2025.

Official Drink of Midwest Summer

To commemorate the first day of summer, Johnsonville and Leinenkugel’s will unveil the Official Drink of Midwest Summer at Summerfest on June 21, 2025, giving fest goers exclusive access to this limited-time beverage. The quintessential summer sip features a souvenir mason jar of Leinenkugel’s Summer Shandy, topped with a Johnsonville Leinenkugel’s Summer Shandy Brat in a Pretzilla Sausage Bun, combined with a pickle, pickled cherry pepper, and charred lemon wheel.

Available on a first-come, first-served basis on June 21 only, this retails for $24.90 and will be sold beginning at noon at Summerville presented by Johnsonville, while supplies last.

United We Fest Giveaway

Johnsonville is bringing the food and the fun in honor of America’s 249th birthday, treating eight lucky fans to a FREE private party for themselves and 49 of their closest friends on July 4, 2025, at Summerfest. Party starters can celebrate July 4th in true VIP style through the United We Fest giveaway, sponsored by Johnsonville and with support from Molson Coors, Pepsi, and Saz’s.

The United We Fest prize package includes the following:

• Private party VIP space for up to 50 guests
• Free admission to Summerfest and parking
• Free food and 3 complimentary beverages for each guest
• Brats, courtesy of Johnsonville
• Beer, courtesy of Molson Coors*
• Soft drinks, courtesy of Pepsi
• Sides, condiments, brat buns, courtesy of Saz’s Hospitality Group

Fans can find more details and enter HERE for the United We Fest giveaway from May 22-June 13, 2025.

Summerville presented by Johnsonville Stage Artists and Activities

Located on the north end of the grounds and featuring an intimate stage area, the Summerville stage presented by Johnsonville is proud to showcase Wisconsin artists throughout the festival. This year the lineup includes The Terry Sims Band, Kyle Feerick, Hannah Mrozak, The People Brother’s Band, and more.

The Johnsonville Racing Sausages will make an appearance at the stage on Friday, June 20 to celebrate Summerfest’s annual Children’s Fest Day. Stop by between 12:00 p.m. – 2:00 p.m. and snap a photo with these iconic mascots. Families can also participate in a scavenger hunt throughout the grounds on Children’s Fest Day, courtesy of Shorewest Realtors, by filling out the Map of Fun, which includes the Summerville Stage presented by Johnsonville stop, with an opportunity to win prizes.

Johnsonville products available during Summerfest include:

• Johnsonville Sausage Sampler
• Johnsonville Italian Sausage, All Beef Hot Dog, Bratwurst
• Johnsonville Summer Sausage Snack Stick – original or cheddar, and more

For more information visit Summerfest.com

About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest will take place over three weekends – June 19-21, June 26-28, July 3-5, 2025. For the latest information, visit Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

About Johnsonville, LLC

Founded in 1945, Johnsonville is the leading national sausage brand, with more than 80 varieties sold across 40+ countries and served in over 75 stadiums in the U.S. The company remains family-owned and employs nearly 4,000 sausage-obsessed team members globally.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.