Summerfest and Generac Power Systems Offer Fans the Opportunity to “Power Up with a Purpose” and Gain Front Row Access During the Festival

MILWAUKEE, WI (May 22, 2023) – Summerfest presented by American Family Insurance and Generac Power Systems today unveiled details of a new opportunity that will allow fans to gain up-close access to Generac Power Stage headliners, while simultaneously supporting a worthy cause. Starting today, music fans can purchase “Power Up with a Purpose” access passes. Each pass will admit fans into the front row area on the selected evening. Power Up with a Purpose access passes are $100 each, per night, per person, with all dollars raised going to the American Red Cross of Wisconsin. Each pass includes admission to Summerfest the day of the performance. Funds raised will help support the purchase of a blood services vehicle to transport staff and equipment to blood drives and bring collected blood to processing centers and hospitals.

Additionally, this year, Generac is expanding its Military Appreciation Day sponsorship during the festival to also include first responders in fire, police and EMT organizations. On Saturday, July 1, 2023, from 12:00 – 6:00 p.m., all veterans, active-duty military, and first responders with identification, and up to four family members, will receive free admission. Festivities for the day will include a touch-a-truck experience, featuring emergency and miliary vehicles and large construction trucks.

“We are excited to give back to the community with a great lineup of music on the Generac Power Stage,” said Aaron Jagdfeld, president and chief executive officer at Generac. “We’re also pleased to leverage our stage for the betterment of the community by offering fans the chance to Power Up with a Purpose and see their favorite acts up close, while helping a great cause right here in Wisconsin.”

The Power Up with a Purpose access passes are on sale now. Headliners at the Generac Power Stage with Miller High Life during Summerfest’s 55th anniversary include Bleachers, NLE Choppa, Lord Huron, Yung Gravy, WALK THE MOON, and more. To buy passes now, visit https://powerup2023.givesmart.com/.

For the full lineup visit and more information visit Summerfest.com

About Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest takes place in downtown Milwaukee, WI, which was recently named as one of the top 25 Best Places to Visit in 2023 by National Geographic. Summerfest 2023 is June 22-24, June 29-July 1, and July 6-8.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.