Visit Milwaukee
Press Release

Play High-Tech Hide and Seek With Milwaukee’s Neighborhoods

VISIT Milwaukee Debuts New Geocaching GeoTour of the City

By - May 7th, 2013 09:16 am

Milwaukee – May 7, 2013 – If it’s been a while since you last played a game of hide and seek, VISIT Milwaukee is out to remind you how much fun it is. Only this time, you’ll be playing with an entire city.

Today VISIT Milwaukee is launching a high-tech treasure hunt highlighting Milwaukee’s neighborhoods through a new geocaching GeoTour called “Discover Milwaukee’s Neighborhoods.” More than 5 million people around the world participate in this real-world, outdoor game using GPS-enabled devices to locate geocaches (containers). Now VISIT Milwaukee is taking advantage of the trend as an innovative way for visitors – and locals – to visit and learn more about 15 neighborhoods across the metro area.

The launch of the GeoTour coincides with National Tourism Week, which recognizes travel and tourism as one of America’s largest and most powerful industries. According to The Economic Impact of Tourism in Wisconsin, an annual tourism economic impact study commissioned by the state and conducted by Tourism Economics, total business sales related to tourism in Milwaukee County, the largest tourism economy in the state, were estimated at $2.9 billion in 2012, representing an increase of 4.16 percent over the previous year. Tourism-supported full-time jobs within Milwaukee County increased to 29,992, up 1.34 percent from 2011.

The “Discover Milwaukee’s Neighborhoods” GeoTour takes participants on a trek to 15 of Milwaukee’s neighborhoods, from the stunning Lake Michigan shoreline, through green space galore in our award-winning Milwaukee County Parks, past downtown skyscrapers and along character-filled streets. The Tour is designed to move participants around the city and help them discover more of the greater Milwaukee area’s attractions along the way.

On May 7, 2013, the first five people to find each geocache will be awarded with a “Meet the Neighborhood” package. The package includes prizes from businesses in the area in which they discovered the geocache, as well as an official “Discover Milwaukee’s Neighborhoods” T-shirt. Participants may also choose to complete the entire GeoTour to receive a custom, limited-edition “Discover Milwaukee’s Neighborhoods” GeoCoin, a popular item in the geocaching game.

For more information on “Discover Milwaukee’s’ Neighborhoods” GeoTour, including history and fun facts about the neighborhoods in the program, go to VISIT Milwaukee’s Geocache webpage.

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.25 billion in Greater Milwaukee in 2012 and supported more than 48,000 local jobs. The City of Wauwatosa, Delta Air Lines, Inc., Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit

Recent Press Releases by Visit Milwaukee

Anime Milwaukee Celebrates 11th Anniversary

Event to welcome more than 10,000 attendees Feb. 16-18

VISIT Milwaukee and USA Gymnastics Championships Honored as a 2017 Champion of Economic Impact in Sports Tourism

The event brought an estimated economic impact of $5.4 million to the local economy.

Milwaukee Featured in The Washington Post

The story, which is a lively guide to hotels, restaurants, and activities in the city, was posted online on August 9.