Visit Milwaukee
Press Release

Play High-Tech Hide and Seek With Milwaukee’s Neighborhoods

VISIT Milwaukee Debuts New Geocaching GeoTour of the City

By - May 7th, 2013 09:16 am

Milwaukee – May 7, 2013 – If it’s been a while since you last played a game of hide and seek, VISIT Milwaukee is out to remind you how much fun it is. Only this time, you’ll be playing with an entire city.

Today VISIT Milwaukee is launching a high-tech treasure hunt highlighting Milwaukee’s neighborhoods through a new geocaching GeoTour called “Discover Milwaukee’s Neighborhoods.” More than 5 million people around the world participate in this real-world, outdoor game using GPS-enabled devices to locate geocaches (containers). Now VISIT Milwaukee is taking advantage of the trend as an innovative way for visitors – and locals – to visit and learn more about 15 neighborhoods across the metro area.

The launch of the GeoTour coincides with National Tourism Week, which recognizes travel and tourism as one of America’s largest and most powerful industries. According to The Economic Impact of Tourism in Wisconsin, an annual tourism economic impact study commissioned by the state and conducted by Tourism Economics, total business sales related to tourism in Milwaukee County, the largest tourism economy in the state, were estimated at $2.9 billion in 2012, representing an increase of 4.16 percent over the previous year. Tourism-supported full-time jobs within Milwaukee County increased to 29,992, up 1.34 percent from 2011.

The “Discover Milwaukee’s Neighborhoods” GeoTour takes participants on a trek to 15 of Milwaukee’s neighborhoods, from the stunning Lake Michigan shoreline, through green space galore in our award-winning Milwaukee County Parks, past downtown skyscrapers and along character-filled streets. The Tour is designed to move participants around the city and help them discover more of the greater Milwaukee area’s attractions along the way.

On May 7, 2013, the first five people to find each geocache will be awarded with a “Meet the Neighborhood” package. The package includes prizes from businesses in the area in which they discovered the geocache, as well as an official “Discover Milwaukee’s Neighborhoods” T-shirt. Participants may also choose to complete the entire GeoTour to receive a custom, limited-edition “Discover Milwaukee’s Neighborhoods” GeoCoin, a popular item in the geocaching game.

For more information on “Discover Milwaukee’s’ Neighborhoods” GeoTour, including history and fun facts about the neighborhoods in the program, go to VISIT Milwaukee’s Geocache webpage.

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.25 billion in Greater Milwaukee in 2012 and supported more than 48,000 local jobs. The City of Wauwatosa, Delta Air Lines, Inc., Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit

Recent Press Releases by Visit Milwaukee

Milwaukee Tattoo Arts Convention

Wisconsin Center | 400 W Wisconsin Ave. | Milwaukee, WI 53203-0209

Visit Milwaukee

Toyota USA Triathlon Age Group National Championships to return to Milwaukee for 2020-21

Sprint-distance to be qualification-based starting in 2020; special qualification opportunities for 2019 participants

Northwestern Mutual Annual Meeting brings more than 11,000 to Milwaukee

2019 event to have a $13.2 million impact on the local economy

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us