New After-Hours Events Spring to Life at the Milwaukee Art Museum’s Art in Bloom

MILWAUKEE, WI—February 3, 2025—Art in Bloom grows bigger than before at the Milwaukee Art Museum, April 3–6, 2025, filling the galleries with an abundance of flowers, springtime activations, and lively events. New this year to the Museum’s annual celebration of spring will be a Thursday evening wine tasting and a Saturday after-hours party, creating even more opportunities for visitors to revel in the season’s vibrancy.

“Every year, Art in Bloom fills the Museum with joy and color. I’m thrilled to expand this beloved four-day event by adding something new to each day and night, inviting even more visitors to experience Art in Bloom like they haven’t before,” said Scott Schwebel, Chief Experience Officer.

Now more bountiful, Art in Bloom expands to include a special activation each day of the event. Making its debut on Thursday, April 3, 6–8 p.m., Petals and Pours is an elegant wine tasting experience set in Windhover Hall. Sommeliers will lead presentations at 6:15 and 7:15 p.m., providing tasting notes and sharing information about the wine selection. The crowd-favorite Floral Fashion Show returns Friday, April 4, 7–10 p.m., with chic gowns and radiant accessories made with flowers designed by fashion and floral designers. Tiered tickets to this extraordinary after-hours event include complimentary champagne and hors d’oeuvres, among other perks. New to Art in Bloom on Saturday, April 5, 7–11 p.m., a party like no other—Bloom Bash! Visitors are encouraged to wear their best floral attire and dance the night away to music spun by DJ Kelly Aiglon. The campus-wide party will feature artful activations and delicious refreshments that evoke spring. Finally, bring the family on Sunday, April 6, 11 a.m.–3 p.m., to engage in all-ages fun with floral living statue Ginger Whimsy.

As always, lush and ornate floral arrangements return to the galleries! The region’s top florists create by hand and present novel arrangements interpreting works of art such as Le Père Jacques (The Wood Gatherer) (1881) by Jules Bastien-Lepage, Laid Table (Still Life with Metal Pitcher) (2007) by Beth Lipman, and Our Time Together (2021) by Derrick Adams. The arrangements will be assessed for Judges’ Awards, which will be announced on Thursday, April 3, 6 p.m., in Lubar Auditorium. Visitors can also vote for their favorites, and the Museum will share the People’s Choice Awards winners on the Art in Bloom web page.

“It’s always a wonderful surprise and delight to see how the florists interpret the Museum’s collection,” said Marcelle Polednik, PhD, Donna and Donald Baumgartner Director. “We’re excited to welcome our visitors and celebrate the spirit of creative collaboration!”

The four-day event also features a flourishing garden in Windhover Hall, live music, springtime goods in the Museum Store, and fresh bites and beverages in the Museum Café and Bloom Lounge. In the atrium of Windhover Hall suspends Meadow by DRIFT, an awe-inspiring installation of vibrant, kinetic flowers that creates an ever-changing display of “blooms.” There, visitors can delight in the atmosphere’s grandeur while sipping on a glass of wine from the wine bar.

Now through Monday, February 17, Members receive first access to tickets. In addition to $10 Art in Bloom tickets, Members enjoy specially priced tickets to Petals and Pours, Floral Fashion Show, and Bloom Bash. Members receive special perks throughout the four-day event, as well. Those who are not yet Members are encouraged to join to purchase their tickets early and receive the reduced rates. General admission tickets will be available to all February 18–April 6, 2025, or until they are sold out.

For more information about Art in Bloom, Petals and Pours, Floral Fashion Show, and Bloom Bash, visit mam.org/bloom.

2025 Art in Bloom / Floral Fashion Show Florists

414LORAL
Alfa Flower Shop
Alt’s
Bank of Flowers
Bayside Garden Center
Belle Fiori Ltd.
Bonnie White Flower Design
Chelsey Walker Creative
Da Vinci Rose Flower Co.
EBS Floral
Feisty Flowers
Fleur Elise
Flowers by Cammy
Flowers for Dreams
Garland Alliance
Ikebana International Milwaukee
Jaimer’s Floral
La Terre
La Tulipe Design Studio
Leigh Rice Design and Flower Co.
Linda Laake Designs
Locker’s Florist
Malleys Blooms
Pocket & Posey
Shady Lane Greenhouse
The Botanical Collective
TheFineFlorals
The Flower Garden
Tulipomania European Flower Market
Unordinary Omen Floristry
Waukesha Floral and Greenhouse
Whitefish Bay Garden Club
Yer Flora
Zinndahlia Designs

Art in Bloom Hours

Thursday, April 3, 10 a.m.–8 p.m.
Reserve timed-entry tickets after noon to see complete floral displays. Before noon, observe the florists in the galleries as they put the final touches on their pieces. Celebrate the award winners in Lubar Auditorium at 6 p.m. New: Reserve separate tickets for Petals and Pours on Thursday, April 3, 6–8 p.m.

Friday, April 4, 10 a.m.–5 p.m.
Reserve separate tickets for the Floral Fashion Show on Friday, April 4, 7–10 p.m.

Saturday, April 5, 10 a.m.–5 p.m.
Make Meadow-inspired art in the Kohl’s Art Studio from 10 a.m. to 4 p.m. New: Reserve separate tickets for the Bloom Bash on Saturday, April 5, 7–11 p.m.

Sunday, April 6, 10 a.m.–5 p.m.
Make Meadow-inspired art in the Kohl’s Art Studio from 10 a.m. to 4 p.m. New: Engage in all-ages fun with floral living statue Ginger Whimsy on Sunday, April 6, 11 a.m.–3 p.m.

During the daily early access hour, 9–10 a.m., Art Advocate ($250) level Members and above have the event to themselves and Benefactor ($3,000) level Members and above enjoy a private reception with coffee, mimosas, and pastries.

Art in Bloom Admissions
Timed-entry tickets are needed for Art in Bloom!

$35 for adults/$10 Members
Free for Member kids 17 and under
$26 for students, seniors, military, teachers
Free for kids 12 and under, thanks to an anonymous donor

Patron ($800) level Members and above receive complimentary admission for two.

Support

Supporting Sponsor
Milwaukee Mitchell International Airport

Media Sponsor
Milwaukee Journal Sentinel

The Museum thanks the Floral Fashion Show’s returning partner Fashion Fest MKE for their collaboration.

About the Milwaukee Art Museum

The Milwaukee Art Museum is an essential destination for art and architecture and a vital cultural resource that connects visitors to dynamic art experiences and one another. Housed in iconic buildings by Santiago Calatrava, Eero Saarinen, and David Kahler on a 24-acre lakefront campus, the Museum is Wisconsin’s largest art institution and home to both broad and deep collections, with exceptional holdings in American painting, sculpture, and decorative arts; conceptual and minimalist art; prints and drawings; European art from the Renaissance through the nineteenth century; photography and new media; modern and contemporary design; folk and self-taught art; and twentieth-century Haitian art. A bold symbol of Milwaukee’s ambition and forward-thinking vision, the Museum is a place for community building, education, and celebration that fosters creativity, free speech, and critical discourse for audiences of all ages and backgrounds. For more information, visit mam.org.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.