Press Release

Lyft, MCTS, Bublr Bikes and Zipcar Challenge Milwaukee Residents to Ditch Their Car for 30 Days

This program will offer over $500 of transportation credits to Milwaukee residents who give up their cars from October 8 to November 6.

By - Sep 27th, 2018 02:05 pm

MILWAUKEE, September 26, 2018 – Lyft, the fastest growing rideshare company in the U.S., today announced the launch of its new collaborative program in Milwaukee, Ditch Your Car. This program will offer over $500 of transportation credits to Milwaukee residents who give up their cars from October 8 to November 6 in favor of getting around town via Lyft rides, Bublr Bikes, Milwaukee County Transit System (MCTS) or Zipcar.

Ridesharing has already changed the way Americans depend on owning a car and how we get around cities – but now it’s time to take an even bolder step toward creating a new future of mobility. Starting September 26, Milwaukee residents can register at for the opportunity to receive credit towards Lyft, Bublr Bikes, MCTS and Zipcar.

“The way we move around cities like Milwaukee is quickly changing, and getting from place to place is faster, easier and more convenient than ever. But there’s more than one way to do it, which is why we’re excited to challenge residents to shake up their everyday driving habits,” said Jean-Paul Biondi, market manager for Lyft Wisconsin. “Lyft alone is not the only solution to overcome transportation hurdles in Milwaukee, but together with Bublr Bikes, MCTS and Zipcar, this collaboration will show Milwaukeeans the many ways to travel in an urban environment.”

Here’s how it works:

  1. Sign up here – 50 people will be randomly selected to participate.
  2. Once chosen for the challenge, riders will receive an email with the details of the program —including transportation credits!
  3. Over $500 in transportation credits include Lyft, MCTS, Bublr Bikes and Zipcar to get around the city for one month. Details include:
    1. $300 in Lyft Credits
    2. $100 in rides on the Ride MCTS App
    3. One month pass from Bublr Bikes valued at $15
    4. Zipcar one month membership & application (valued at $32) + $100 drive credit
    5. The Challenge starts October 8 and ends November 6

“Bublr is excited to be partnering with Lyft, and continuing our relationship with MCTS to support the Ditch Your Car challenge in Milwaukee,” said James Davies, Senior Vice President of Operations and Planning, Bublr Bikes. “Today, residents have come to expect diverse and flexible transportation choices that don’t require being anchored to car ownership. But sometimes, all we need is a little encouragement to experience how freeing a car-less life can be.”

“This partnership between MCTS, Bublr, Zipcar and Lyft is a perfect example of what happens when we look for ways to work together,” said County Executive Chris Abele. “As Milwaukee and the region continues to grow and improve, we need a strong and sustainable transit system and robust multimodal options to ensure everyone has access to the jobs and opportunities the come with that growth.”

“Every day, more and more people ditch their personal cars in Milwaukee and instead use a range of mobility options to get around from car sharing to ride hailing,” said Forrest Neilson, Zipcar Regional General Manager, Milwaukee. “We’re excited to join Lyft in this fun 30-day challenge that’ll encourage even more Milwaukeeans to go car-free. At Zipcar, we’re big fans of any effort to make it easier to live without a personal car.”

Lyft is committed to being part of the solution to reduce congestion, carbon footprint and the pain points of personal car ownership in Milwaukee. Using a mix of multimodal options, this collaboration will help make it possible to rework cities and ditch personal cars.

About Lyft

Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population as well as in Ontario, Canada. Lyft is preferred by drivers and passengers for its reliable and friendly experience, and its commitment to effecting positive change for the future of our cities, as the first rideshare company to offset carbon emissions from all rides globally.

About MCTS

The Milwaukee County Transit System provides more than 35 million rides a year to people across the community and is ranked one of the top transit systems in the county in getting people to work. As the state’s largest transit system, it generates more than $342 million a year in economic benefits to the community.

About Bublr Bikes

The Bublr Bikes system is a public-private partnership between the City of Milwaukee and Bublr Bikes, with additional support from other public and private partners. Since 2014, Bublr Bikes has launched 61 bike share stations in several Milwaukee neighborhoods and Wauwatosa.  In coming year, the system plans to expand to over 100 stations in Milwaukee, Wauwatosa, West Allis, and Shorewood.

About Zipcar

Zipcar is the world’s leading car-sharing network, driven by a mission to enable simple and responsible urban living. With its wide variety of self-service vehicles available by the hour or day, Zipcar operates in urban areas and university campuses in over 500 cities and towns across Belgium, Canada, Costa Rica, France, Iceland, Spain, Taiwan, Turkey, the United Kingdom and the United States. Zipcar offers the most comprehensive, most convenient and most flexible car-sharing options available. Zipcar is a subsidiary of Avis Budget Group, Inc. (Nasdaq: CAR), a leading global provider of mobility solutions. More information is available at

Mentioned in This Press Release


Recent Press Releases by Lyft


Riders Spend Additional $11.1 Million in Milwaukee Economy as Lyft Continues to Make Cities More Livable

2019 Economic Impact Report Shows Lyft is connecting Milwaukee communities, creating a seamless city living experience


Lyft Offers Milwaukeeans Discounted Rides on Election Day

We’re committing to providing 50% off rides across the country.


Lyft Becomes Exclusive Rideshare Sponsor of Harley-Davidson’s 115th Anniversary

Riders from across the U.S. and around the world to enjoy exclusive pick-up and drop-off locations, prizes and more at celebration of historic milestone

One thought on “Lyft, MCTS, Bublr Bikes and Zipcar Challenge Milwaukee Residents to Ditch Their Car for 30 Days”

  1. bar7651 says:

    Bublir, MCTS -Yes!!! Zipcar – questionable? Lyft – no I put it with Uber. The dividing line – is it local or is it an extractive- mining? See this: “This reframes class struggles, veering away from the traditional tension between labor and the ownership of physical capital, because the new masters of
    extreme inequalities do not engage in the real economy but rather in the immaterial realm of finance and information. As several commentators pointed out: “The world’s largest taxi firm, Uber, owns no cars. The world’s most popular media company, Facebook, creates no content. The world’s most valuable retailer, Alibaba, carries no stock. And the world’s largest accommodation provider, Airbnb, owns no
    Operating within the immaterial world, these actors tend to escape the boundaries
    of the physical and territorial notion of the Nation State and completely by-pass
    democratic accountability. FROM:

    So yes, ditch your car and walk, ride a bike, or a bus – or take a taxi from a local company.

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us