Press Release

Riders Spend Additional $11.1 Million in Milwaukee Economy as Lyft Continues to Make Cities More Livable

2019 Economic Impact Report Shows Lyft is connecting Milwaukee communities, creating a seamless city living experience

By - Jan 24th, 2019 10:08 am

MILWAUKEE, January 24, 2019 – Lyft today announced its annual Economic Impact Report in Milwaukee. The report measured the benefits Milwaukeeans and their communities have seen when it’s easy to get a reliable, affordable ride around their city. In 2018 alone, riders spent and additional $11.1 million in Milwaukee due to the availability of Lyft.

Lyft began as an unconventional way to improve transportation and connect communities by helping people share the ride. Since then, Lyft has become a critical part of and partner with city transportation. The report indicates that companies like Lyft are increasingly helping create a seamless city living experience by making it easier for people to get around and experience Milwaukee.

Some of the benefits cities have seen from Lyft can be attributed to partnerships with United Way and the League of Women Voters, which have continued to help the Milwaukee community by providing safe, accessible rides to their next job interview, local polling station, or night on the town.

“Every day, people are using Lyft in Milwaukee as a way to connect with their community, support local businesses, and commute more efficiently. This is having a dramatic and real impact on our city by enabling riders to move around seamlessly and drivers to earn on their own time,” said Jean-Paul Biondi, Lyft Market Manager, Milwaukee. “As Lyft works to better knit together North American cities, including through bikes and scooters, we hope to continue to find new ways to invest in the local Milwaukee economy.”

Milwaukee 2019 Economic Impact Report highlights:

  • Using Lyft, riders saved nearly 598,000 hours compared to other transportation modes – which translates to time savings valued at $19.6 million.
  • 47% of riders explore more areas of their city as a result of using Lyft
  • 97% of drivers say a flexible schedule is very or extremely important.
  • 58% of non-car owners say Lyft has impacted their decision not to own or lease a personal vehicle
  • 77% are less likely to drive substance impaired due to the availability of Lyft
  • 94% drive fewer than 20 hours per week
  • 47% of vehicle owners use their cars less because of Lyft.
  • 32% of healthcare riders state that without Lyft they would be less likely to make it to their appointments regularly.

The full survey results for Milwaukee and all others can be found here.

About Lyft

Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for our cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.

Mentioned in This Press Release

Recent Press Releases by Lyft

Lyft Launches Express Drive Program in Milwaukee

The rental car program, provided through Flexdrive, offers locals more options to drive with Lyft


Lyft Offers Milwaukeeans Discounted Rides on Election Day

We’re committing to providing 50% off rides across the country.

Lyft, MCTS, Bublr Bikes and Zipcar Challenge Milwaukee Residents to Ditch Their Car for 30 Days

This program will offer over $500 of transportation credits to Milwaukee residents who give up their cars from October 8 to November 6.

One thought on “Riders Spend Additional $11.1 Million in Milwaukee Economy as Lyft Continues to Make Cities More Livable”

  1. Barbara Richards says:

    “Spent an additional 11.1 million”. What if they spent that much on MCTS or local taxi companies that keep their profits here. The lyft driver gets a fee that they spend here in MKE area, perhaps. The other money goes to the fill coffers somewhere else. How much stays here and how much goes?

    How much extra traffic flow clogs our streets? How much extra idling air pollution is created? Again convenience wins over responsible thoughtful action. When will we ever learn. Ah, the excitement of a night downtown!

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