Gov. Evers Urges FDA to Reconsider Anti-Dairy Guidance, Expresses Support for DAIRY PRIDE Act
MADISON — Gov. Tony Evers joined U.S. Sen. Tammy Baldwin (D-Wisconsin) in defense of Wisconsin dairy farmers and sent a letter to the U.S. Food and Drug Administration (FDA) urging the department to reconsider its position on Docket No. FDA-2023-D-0451 for Labeling of Plant-based Milk Alternatives and Voluntary Nutrient Statements. Current FDA regulations define dairy products as being from dairy animals, but the guidance released on Feb. 22, 2023, amends that definition and proposes allowing non-dairy products, such as products made from nuts or plants, to be marketed as such.
“As America’s Dairyland, Wisconsin is known for producing, processing, and consuming dairy products. Over the course of generations, Wisconsin farmers have built a reputation for producing high-quality, nutritious products. Consumers choose Wisconsin milk products because they know that our farmers take pride in producing quality products backed by rigorous industry standards. Inaccurate labeling of imitation products as ‘milk’ not only creates confusion in the marketplace but threatens one of the core industries within Wisconsin’s $104.8 billion agricultural economy,” wrote Gov. Evers.In the letter, the governor also expressed his support for Sen. Baldwin’s “Defending Against Imitations and Replacements of Yogurt, milk, and cheese to Promote Regular Intake of Dairy Everyday” Act, also known as the DAIRY PRIDE Act. Introduced by Sen. Baldwin on Feb. 28, 2023, this legislation would require non-dairy products made from nuts, seeds, plants, and algae to no longer be mislabeled with dairy terms such as milk, yogurt, or cheese.
“In contrast to the recently proposed FDA rules, I support S. 549, the bipartisan DAIRY PRIDE Act,” continued Gov. Evers. “This will ensure Wisconsin dairy producers have the protection they deserve when marketing their dairy products without unfair competition from non-dairy products claiming to be dairy products.”
Gov. Evers’ letter to FDA Commissioner Robert Califf is available here.
An online version of this release is available here.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
Mentioned in This Press Release
Recent Press Releases by Gov. Tony Evers
Gov. Evers, Office of Sustainability and Clean Energy Celebrate 2026 Clean Energy Plan Progress Report
Aug 24th, 2026 by Gov. Tony EversReport highlights progress on efforts to expand clean energy infrastructure, lower energy bills for families, reduce reliance on out-of-state energy sources, and create more than 40,000 jobs by 2030
Gov. Evers Blasts President Trump, Republicans in Congress for Trade War With Wisconsin’s Largest Export Partner, Leaving America’s Dairyland in the Lurch
Aug 24th, 2026 by Gov. Tony EversGovernor says Republicans in Congress caving to Trump on erratic tariffs and reckless trade wars are leaving Wisconsin farmers and producers behind












