Gov. Evers, Green Bay Packers Announce Lambeau Field as Travel Wisconsin’s Newest “Wonder of Wisconsin”

TITLETOWN — Gov. Tony Evers, together with the Green Bay Packers and in partnership with the Wisconsin Department of Tourism, today announced that Lambeau Field is joining ten other “Wonders of Wisconsin” sites across the state, adding to a growing lineup of must-visit places in Wisconsin for residents and visitors alike.

“Lambeau is like a sanctuary—it’s a really special place. Especially for folks who’ve grown up here or visit Wisconsin, it’s extraordinary to be able to go to Lambeau and see it for yourself. It’s a place that means a lot to us here in Wisconsin,” said Gov. Evers. “Lambeau is where legends and legacies have been born, countless memories have been made, history-defining coaches, players, and games have been played, and the best fans in the NFL cheer on their team. So, it’s only right that Lambeau Field here in Titletown be named an official Wonder of Wisconsin.

“As governor and as a lifelong Wisconsinite, I’ve proudly been to many of the Wonders of Wisconsin, from hiking at Devil’s Lake and seeing the dunes at Kohler-Andrae in my home Sheboygan County to taking in the view from Grandad Bluff or Eagle Tower. Ask anyone who’s visiting—when you leave these places, you are left with a sense of awe and pride in all Wisconsin has to offer, and nowhere better is that sentiment shared than at Lambeau,” Gov. Evers continued. “Adding Lambeau to the list of must-visit sites in Wisconsin honors our proud history and traditions and is a recognition of everything Lambeau means to our state. This is a great day to be a Wisconsinite and a Packers fan.”

Home to the only publicly owned team in the National Football League (NFL) and the team with the most wins in NFL history, the Green Bay Packers, Lambeau Field’s heritage and history are unmatched. Lambeau Field was established in 1957 as Green Bay City Stadium and renamed in honor of the team’s co-founder, Curly Lambeau, in 1965, making it the oldest continually operating stadium built for an NFL team. Additionally, each year, Lambeau Field welcomes hundreds of thousands of Cheeseheads and football fans from around the globe thanks to its legendary players, iconic games, and signature fan experience that have made it a must-visit stadium for generations of football fans.

Further, this announcement comes on the heels of the 2025 NFL Draft hosted in Green Bay earlier this year, during which Lambeau Field and the city welcomed over 600,000 visitors from around the nation and world. In total, the three-day event generated an economic impact of approximately $105 million for the state, far surpassing previous estimates for the event and cementing Lambeau Field and the city of Green Bay as world-class tourism and travel destinations.

“We’re pleased to join Travel Wisconsin in recognizing Lambeau Field as a Wonder of Wisconsin, alongside other renowned destinations in our great state,” said Justin Wolf, Packers director of corporate partnerships sales and activations. “Lambeau Field attracts Packers fans from near and far to Wisconsin, both on gameday and every day. We’re proud to welcome visitors from all over the world to enjoy our outstanding fan experience, celebrate our history and share in the tradition of Packers football.”

Travel Wisconsin launched the Wonders of Wisconsin in 2023, centered on a vision to celebrate the state and the unforgettable destinations—shaped by both natural forces and human hands—within it. In addition to Lambeau Field, the Wonders of Wisconsin include the Apostle Islands National Lakeshore, Devil’s Lake State Park, Eagle Tower, Grandad Bluff, Kohler-Andrae State Park, the Milwaukee Art Museum, Taliesin, Willow Falls, Witches Gulch, and Yerkes Observatory. More information on the Wonders of Wisconsin is available on Travel Wisconsin’s website here.

“The Wonders of Wisconsin are legendary destinations. They’re places of amazement that have wowed generations of visitors,” said Wisconsin Tourism Secretary Anne Sayers. “Wisconsin is full of endless destinations worthy of a Wonder of Wisconsin distinction. This list of Wonders is your starting point to discovering the unexpected and making memories that last a lifetime.”

Earlier this summer, the governor and the Department of Tourism announced Wisconsin’s tourism industry saw its third consecutive record-breaking year of economic impact under the Evers Administration in 2024. According to 2024 economic impact data, the tourism industry generated a record-high $25.8 billion in total economic impact, or about $70 million per day, surpassing the previous record of $25 billion set in 2023, which itself was a record year.

Additionally, Wisconsin also welcomed a record-breaking 114.4 million visitors in 2024—a 1.4 million increase from the previous year and eclipsing the former record of 113.2 million visitors in 2019, and the state’s tourism industry generated a record amount of state and local revenue, generating a record $1.7 billion that goes back to local communities and essential state services.

BACKGROUND ON EVERS ADMINISTRATION EFFORTS TO SUPPORT THE SUCCESS OF TRAVEL AND TOURISM INDUSTRY IN 2025-27 BUDGET

To support the success of this booming industry in Wisconsin, the 2025-27 Biennial Budget, signed by Gov. Evers, provided additional investments for the Department of Tourism, including:

• Making the Office of Outdoor Recreation, created by Gov. Evers in the 2019-21 state budget, permanent;
• Matching the 2023-25 investment in the last state budget of $31 million over the biennium for tourism marketing, which will help the agency attract events and increase advertising in key tourism markets;
• Creating a State Film Office and providing one new position as well as authority to provide up to $5 million annually for film production tax credits to attract film opportunities to the state; and
• Providing $5 million for a Taliesin Preservation Grant to support projects that sustain Taliesin’s unique mix of nature and Frank Lloyd Wright’s architecture in Spring Green, Wisconsin, such as an education center, upgraded visitor amenities, and structural improvements.

Additionally, this budget will enhance the visitor experience in Wisconsin by:

• Providing three positions and associated funding to support the planning, preparation, and operation of the new, state-of-the-art Wisconsin History Center, scheduled to open in 2027; and
• Providing $340,000 GPR in fiscal year 2025-26 and $222,000 GPR in fiscal year 2026-27 to make security and safety improvements at historic sites across the state.

Gov. Evers also exercised his broad, constitutional veto authority to partially veto aspects of the budget that were outside of the bipartisan budget negotiations. More information about the bipartisan pro-kid budget signed by Gov. Evers is available here.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.