Gov. Evers, DFI Highlight New Promotion with Edvest 529 for Wisconsinites to Start Saving for Their Future Education During 2025 NFL Draft

MADISON — Gov. Tony Evers, together with the Wisconsin Department of Financial Institutions (DFI), today highlighted a new promotion from Edvest 529, Wisconsin’s direct-sold college savings plan, to help families save for their kids’ future education. In celebration of the 2025 NFL Draft being held in Wisconsin this week, from April 21-27, 2025, accounts opened with an initial deposit of at least $25 will receive a $25 bonus deposit from Edvest 529.

“Wisconsin’s 529 college savings plans are go-to plays in our playbook to help families save for our kids’ futures, whether they’re saving for college or an apprenticeship program,” said Gov. Evers. “The NFL Draft is expected to be a boon for local sports fans, communities, and the statewide economy as a whole, and now, thanks to our partners at Edvest 529, this event will be a boon for local students and families starting their higher education savings journeys, too.”

“Wisconsinites can make the ultimate pick during this week’s NFL Draft by starting to save for a loved one’s higher education,” said DFI Secretary Wendy Baumann. “Simply open an Edvest 529 college savings plan account with an initial $25 deposit and score a $25 bonus. The clock is ticking, though. This play expires at 10:59 p.m. Central Time on Sunday, April 27. Don’t miss this opportunity to score a brighter financial future. Investing in education is always a touchdown.”

“Taking advantage of a 529 college savings plan, and the many benefits they offer, can help families sleep better at night knowing every dollar saved today could be one less dollar their student needs to borrow in the future,” said DFI Office of Financial Capability Director Jessica Wetzel. “No matter what path a student chooses, don’t let paying for their higher education or career training come down to a Hail Mary. We hope parents, grandparents, and others will take advantage of this winning offer from Edvest 529 to kick off their college and career training savings today.”

For over 25 years, Edvest 529 has been helping Wisconsin families save for higher education and career training. As the state’s only direct-sold 529 plan, Edvest 529 offers several essential services to Wisconsinites including a vast range of investment portfolios, easy-to-use planning tools, and triple tax advantages such as tax-deferred growth on account earnings, tax-free withdrawals to pay for qualified higher education expenses, and a state income tax deduction on contributions of up to $5,130 per contributor per beneficiary for single filers or married couples filing a joint return (up $2,560 for married couples filing separate returns).

The plan has no sales charges, enrollment fees, or annual account maintenance fees. Earning a Bronze rating from Morningstar and a “High Honors” distinction from SavingForCollege.com, Edvest 529 is one of the lowest-cost 529 college savings plans in the nation and has been recognized as a top 529 college savings plan.

Funds saved in an Edvest 529 college savings plan can be used toward qualified higher education expenses, including tuition, housing and food costs, computers, books, supplies, and more. Savings can be used at any accredited in-state or out-of-state college, university, technical school, trade program, or graduate school, and many schools abroad. Wisconsin taxpayers may also use their Edvest 529 savings to pay for K-12 tuition (up to $10,000 annually per beneficiary), costs associated with Registered Apprenticeship Programs, and to pay back qualifying student loans (subject to a lifetime limit of $10,000 per eligible individual).

For more details, Wisconsinites can visit the “What is the best option for college savings” video, part of Edvest 529’s new College Savings Connection video series, to learn more about 529 plans and their tax benefits.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.