Free Milwaukee Cheese Curd Pass Offers Great Deals Across Milwaukee

MILWAUKEE — (May 4, 2022) Today VISIT Milwaukee announced the launch of the free Milwaukee Cheese Curd Pass which gives visitors and locals alike exclusive specials from over 20 area fried and fresh cheese curd purveyors. 

“Whether it’s squeaky-fresh or fried, the curd is the word in Milwaukee,” said Peggy Williams-Smith, president and CEO of VISIT Milwaukee. “Always delectable and never bland, the Milwaukee cheese curd is a delicacy that’s not only cherished by locals, but also revered by foodies around the world. We cannot think of a better way to promote the remarkable local businesses that sell this sacred food than with a pass that brings locals and travelers together.” 

In addition to discounted curds, anyone who downloads the pass before June will be entered to win free curds for a year. Additionally, anyone who checks in at every business on the Milwaukee Cheese Curd Pass by Dec. 31, 2022, will be eligible to win The Ultimate Cheese Giveaway. 

The Milwaukee Cheese Curd pass is part of an ongoing series of passes launched by VISIT Milwaukee to increase tourism, grow visitor and local spending at partner businesses and give the community something to celebrate. This pass follows the immensely popular Brew City Beer Pass, which has been used by more than 5,200 people, 23 percent of which are from out of state. 

Like the Brew City Beer Pass, the Milwaukee Cheese Curd Pass’ launch will be celebrated with a special pop-up event May 12 from 4 p.m.-6 p.m. at the Harley Davidson Museum’s Motor Bar and Restaurant. 

If you’ve never been to Milwaukee, you may not know what to expect when you see “cheese curds” on the menu at the local watering hole – and you have no idea what you’re missing! This quick crash course in the quintessential Milwaukee bar food will have you confidently ordering a basket of Wisconsin cheese curds next time you find yourself in Milwaukee craving something cheesy, gooey, salty, and oh-so delicious.  

How It Works 

The Milwaukee Cheese Curd Pass is built for use on mobile devices; however, the pass is unique in that it doesn’t require users to download an app. Sign up for the free pass on VISIT Milwaukee’s website, and then the pass is saved to your home screen. Once at a participating business, check in on the pass and then redeem the offer by showing the pass to a staff member.

Participating Businesses

• AJ Bombers 
• Black Sheep MKE 
• Bottle House 42
• Clock Shadow Creamery 
• Dairyland Old-Fashioned Frozen Custard & Hamburgers 
• Lakefront Brewery
• Motor Bar and Restaurant
• Oak Barrel Public House
• On Tap
• Pizza Man – Milwaukee
• SafeHouse Milwaukee
• The Bavarian Bierhaus
• The Village Cheese Shop
• Third Street Tavern
• Vagabond
• Water Street Brewery – Grafton
• Water Street Brewery – Lake Country
• Water Street Brewery – Oak Creek
• Who’s On Third 

Coming Soon 

• Foxtown Brewing
• Jimmy’s Island Grill & Iguana Bar
• Leff’s Lucky Town
• SportClub

ABOUT VISIT MILWAUKEE
 
VISIT Milwaukee is a community asset that markets the destination as a top choice for business, convention, and leisure travel to national and international visitors to increase the economic impact of tourism in the region. VISIT Milwaukee has over 600 members, including hotels/motels, restaurants, attractions, services, and area businesses. The Wisconsin Center District, which is undergoing a large-scale expansion slated for completion in 2024, and Potawatomi Hotel & Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call (800) 554-1448 or visit https://www.visitmilwaukee.org/ 

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.