Press Release
Press Release

Former A.V. Club Milwaukee editor, writer, announce new website, Milwaukee Record

Milwaukee-focused music and culture site set to launch April 7

By - Mar 18th, 2014 09:07 am

MILWAUKEE – March 18, 2014 – Former A.V. Club Milwaukee City Editor Matt Wild and former A.V. Club Milwaukee writer Tyler Maas are proud to announce the creation of their new website, the Milwaukee Record. Focusing on local music and culture, along with comedy, dining, film, art, and sports, the Milwaukee Record aims to be the city’s go-to source for smart, opinionated, and irreverent arts and entertainment coverage. The site is scheduled to launch Monday, April 7.

“After the untimely demise of A.V. Club Milwaukee, Tyler and I knew there was a void that needed to be filled in local music and culture coverage,” said co-founder and editor Matt Wild. “The Milwaukee Record will pick up where A.V. Club Milwaukee left off, providing in-depth features, opinion pieces, and local album and show reviews. But it will also take things to a new level with original video programming from Honeycomb Productions, exclusive album streams, and more adventurous content from a host of local writers. Milwaukee has come into its own in the last few years, and the Milwaukee Record intends to give the city the arts and entertainment coverage it deserves.”

“Plus,” Wild added, “We promise to post a bunch of funny pictures of Bob Uecker.”

“Together, I know Matt and I will provide thorough, fearless, and altogether unique content while expanding on a proven model to reach new, exciting, and occasionally uncomfortable places,” said co-founder and editor Tyler Maas.

Leading up to the April 7 launch, Wild and Maas will be posting occasional content on Milwaukee Record’s various social media pages. A launch party is scheduled for May 9 at the Cactus Club. (Bands to be determined.)

About the Milwaukee Record

Beginning April 7, the Milwaukee Record will be updated daily at Connect with the Milwaukee Record on Facebook (, Twitter (, Tumblr (, and Instagram (

About Matt Wild

Matt Wild began writing for A.V. Club Milwaukee in 2009, and took over as city editor in 2011. He held that title until December 2013, when the publication—the last remaining local branch of The A.V. Club—was shuttered. His writing has also appeared in the national A.V. Club, Spin, Milwaukee Magazine, and Third Coast Daily. He is the co-host (along with Ryan Schleicher and Evan Rytlewski) of WMSE 91.7’s weekly talk show The Disclaimer.

About Tyler Maas

Tyler Maas moved to Milwaukee in 2009, following a stint on Gannett Wisconsin Media’s regional copy desk in Oshkosh. Once in Milwaukee, he began contributing to A.V. Club Milwaukee, Milwaukee Magazine, Shepherd Express, and Third Coast Daily. He has also written for, Vice Magazine affiliate music website, USA Today’s Sports On Earth, and The Classical.

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