Empowering Black Entrepreneurs Through the Digital Landscape

Milwaukee (April 24, 2024) –  HYFIN, in partnership with 37Oaks, is proud to announce its inaugural E-Commerce Summit, an event designed to connect and empower Milwaukee’s Black entrepreneurs in the online and digital shopping landscape. The summit will be held on Sat., May 18, 2024 from 8:00 am – 4:00 pm at Ward4, 313 N. Plankinton Ave., Ste 207.

Terrand Smith, founder and CEO of 37Oaks, a Black woman-owned Chicago-based commerce development and learning laboratory, will lead workshops to educate and prepare product-based businesses for growth. The summit will be a full-day event featuring interactive workshops throughout the six-hour program for up to 75 local small business owners. Attendees will leave with valuable insight and strategies to implement to support their business development.

Attendees can participate in 37Oaks University Courses, including an introduction to e-commerce and e-commerce conversion and an e-commerce expert panel discussion featuring experienced professionals who have launched and grown online businesses. The panel will discuss challenges, opportunities, trends, marketing, shipping, tools, and resources and will include a Q&A session.

In addition to the courses, the summit will feature application exercises and workshops, such as a conversion calculator exercise, a session on writing effective product descriptions, and an assessment to help attendees determine where they should focus their online growth efforts.

As a special bonus, attendees will receive a complimentary 30-minute one-on-one coaching session with an industry expert after the summit and a one-month membership to the 37Oaks Growth Lab, which provides courses, coaching, community, content, and services to help businesses grow.

“We are thrilled to partner with 37Oaks to bring this invaluable resource to Milwaukee’s Black entrepreneurs,” said Tarik Moody, Director of Digital Strategy and Innovation at HYFIN. “The E-Commerce Summit is an opportunity for small business owners to gain the knowledge and tools they need to succeed in the ever-evolving digital marketplace.”

Verizon also shared their excitement about supporting the event. “Too many small businesses lack the access to technology and resources needed to be successful in today’s digital world,” said Steven Shaw, Community Engagement Director, Verizon. “On behalf of Verizon, we are excited to continue our partnership with Radio Milwaukee’s HYFIN to help entrepreneurs develop the skills, knowledge and capabilities for a more promising future.”

Reinhart Boerner Van Deuren s.c. expressed their enthusiasm for the event, stating, “Reinhart is excited to sponsor HYFIN’s inaugural Black Business and E-Commerce Summit and help foster a more inclusive, dynamic digital landscape in our community.”

We have received a generous donation from United Way Techquity! Each registered & attending business will receive a Dell, HP, or Lenovo Laptop.

The HYFIN E-Commerce Summit is made possible by the generous support of sponsors Verizon, American Family Insurance, Reinhart Boerner Van Deuren s.c. and United Way Techquity.

For more information about the HYFIN E-Commerce Summit, please visit https://shorturl.at/bioyH. All local Black-owned small businesses can join the waitlist for our upcoming E-Commerce Summit by filling out the online form here, and businesses will be contacted by May 13th if there’s space to accommodate their registration.

For those who fill out the form but don’t make it in this year, the summit will connect you with access to Operation HOPE’s 1 Million Black Business Initiative. This initiative provides you with a coach to help you launch and/or scale your business, ensuring you don’t miss out on valuable resources and support.

 

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.