Cream City Convergence Returns for Third Year as Wisconsin’s Largest Esports Tournament
MILWAUKEE (August 25, 2025) – On Saturday, August 30, 2025, the heart of downtown Milwaukee will once again become the epicenter of competitive gaming as Cream City Convergence returns for its third year. Hosted at the Baird Center, Wisconsin’s premier event venue, this one-day celebration of esports brings together players and fans from across the globe to compete in some of the most popular fighting game titles in the world.
Building on last year’s momentum—which saw over 1,000 attendees from 35 states and 7 countries—Cream City Convergence 2025 is shaping up to be another landmark event. Players will square off in Super Smash Bros. Ultimate, Street Fighter VI, Tekken 8, Guilty Gear Strive, and more, with elite talent representing the fighting game community on a world-class stage.
In addition to top-tier competition, this year’s event expands its entertainment footprint with the introduction of a new partnership with First & Bowl, giving attendees a fun and competitive space outside of gaming. The tournament floor will also feature a vibrant lineup of artists, merch booths, and vendors, making for a fully immersive spectator experience.
“We couldn’t be more excited for Cream City Convergence entering into its third year,” said Brandon Tschacher, President of the Milwaukee Esports Alliance. “We’re continuing to see growth and interest from people not only in the Midwest, but all over the country and world. This is a chance for Milwaukee and Wisconsin to shine and showcase the incredible esports ecosystem we’ve been building here. It’s truly a one-of-a-kind event, and we can’t wait for August 30.”
As Wisconsin’s flagship esports event, Cream City Convergence continues to cement Milwaukee’s place on the competitive gaming map, attracting both professional players and grassroots talent in one of the most welcoming, high-energy esports atmospheres in the country.
Spectator passes are available now for those wanting to watch the action live. Competitor registration remains open for a limited time, with final sign-ups closing in the coming week.
For more information, passes, and registration details, visit: https://www.c3mke.gg/
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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