Common Council approves settlement in youth e-cigarette lawsuit
The Common Council today approved a settlement with Juul Labs, Inc. as part of a 2020 multi-district lawsuit alleging the e-cigarette maker targeted the youth market for its products.
Alderman Michael J. Murphy, chair of the Zoning, Neighborhoods and Development Committee, said the settlement will provide the city with approximately $2 million to help mitigate the damage caused by the marketing practices used by Juul.
“The damage done to public health, in my view, has been significant because of the aggressive marketing to children by the e-cigarette makers,” Alderman Murphy said.
“The detrimental public health impacts in our inner city youth population have been especially serious, and it is my intention to have these settlement dollars made available to the Milwaukee Health Department to help combat nicotine addiction in inner city neighborhoods,” he said.
Alderman Murphy credited the City of Milwaukee Tobacco-Free Alliance for its efforts in helping bring the case forward, joining successfully with other government (multi-state) partners.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.